Today we are going to take a look at possible reasons why you might want to update your company's custom sign.
We've been in the custom signage business for over 10 years and we'd love to share our expertise and experience with you.
We'll take a closer look at all of the reasons why you should get a new custom sign. So, let's get started!
A new sign can make a big difference
Reasons to Update Your Company's Custom Sign
1. Your Business Needs Rebranding
Is your current signage failing to clearly communicate what your business does or what it sells? Is your current signage all over the map with regards to design, layout, and colours? Bring some clarity and consistency to your company's image by rebranding.
Successful businesses build a brand for themselves. Your brand should clearly tell your customers who you are and what you do. All of your customs signs should reflect that brand. Building your brand is an important step in helping your customers easily recognize you.
Rebranding could be as simple as choosing an appropriate new graphic such as a pair of scissors for a hair dresser or a cup of coffee for a cafe, and incorporating that image in all of your custom signage.
It could also include choosing a colour scheme that portrays a message to your clientele such as using the colour blue for a financial institution, indicating that you can help them.
Here are 5 examples of successful company logo rebranding
2. Your Sign Has Been Damaged and It Doesn't Look the Best anymore
Over time, even the best-made exterior sign can get damaged. Exposure to the elements year after year can be hard on signage and can cause damage.
Hail storms or strong winds can also do damage to your exterior signage. Or, your sign may have been vandalized and it is now broken or missing parts.
A well-presented, attractive sign will entice a potential customer to come into your business. However, a worn-out, broken, or damaged sign with missing letters may put that same customer off.
If your sign looks outdated or worn out, it’s time for an update
3. Your Sign Looks Outdated
If your sign looks more outdated than all the other signs around it, customers are going to start thinking that your business is also out of date.
You want your sign to be the one that looks the most modern and attractive so it stands out among the rest. A new custom business sign can tell the world that your company is modern and up-to-date, not stuck in the past.
Depending on the type of business you have, you might want a sign that has an old-world or retro design, and that can also look extremely attractive and updated. However, what you don’t want is a sign that looks old because it is worn out or falling apart!
4. You're Not Getting the Business You Want from Your Current Sign
If your old storefront sign just isn't drawing in the new business that you want it to, then maybe it's time to install new custom signage that will.
Remember that your signage can be one of the most effective marketing tools that you have, and it is relatively inexpensive compared to other forms of advertisement. If your sign isn't as effective as you think it should be, then it’s time to invest in a new one.
Your storefront sign can be a very effective marketing tool
5. You've Had the Same Sign for Years
The longer you look at the same sign over and over again, the less effective it can become in some cases.
If visitors have seen the same sign on your storefront year after year, they might eventually block it out. Your sign could stop getting noticed and may stop drawing people into your business.
Give your customers something new to look at and capture their attention. A new business sign is just the thing to get your noticed once again!
6. Your Sign Is Too Small
If your sign is too small and your customers can't read or even see it, then it is definitely time to install a larger one that will get you noticed.
If you want your sign to be read by passing motorists, they have to be able to do that in a few seconds. Therefore, your sign needs to be large enough and brief enough to get your message across in that short span of time.
Passing motorists only have a few short seconds to read your custom sign
7. Your Sign Is Too Hard to Read
Perhaps when you first invested in your signage, you thought it would be nice to choose a fancy script or something funky and trendy. But now you realize that your sign is actually difficult to read.
You don't want to make your customers work to try and figure out what you sell. Make it easy for them by designing a sign that is super easy to read and requires little to no effort to understand so customers are more likely to come in and make a purchase.
8. You Want to Add Interior Signage
Maybe when you started your business, you could only afford a storefront sign. As your marketing budget has increased, it might be time to consider investing in some interior signage as well.
Exterior signage will get your customers into your business, but interior signage can direct them to the products or services they want. Make sure you close your sales by effectively informing and directing your customers to purchase what you are selling.
Interior signage can direct your customers and let them know about your services
9. Your Sign Can't Be Seen at Night
If you don't have an illuminated sign, then you are missing out on the opportunity to advertise your business day or night.
Don't let your sign stop working when the sun goes down. There are many different types of illuminated signs, such as cost-effective LED-lit, fun and retro neon, and classy backlit options.
10. Your Business Is Set Back from the Road and Can't Be Seen
If your business is set back from the road, then it may be difficult for passing traffic to notice it.
Investing in a pylon or monument sign to put next to the road at the entrance to your business is a great way to tell customers where you are and how to find you.
A monument sign placed at your entrance can direct customers to your location
You Can Rely on AGC Signs to Update Your Company’s Custom Sign
Looking for an updated custom sign? Contact AGC Signs. You can trust AGC for the best and most up-to-date custom sign installation possible.
We will be with you every step in the signage process including installing it when it is complete. We'll help you design the perfect sign, taking your input into consideration so that you get the signage you want.
When designing your sign, our expert design team will take into consideration local bylaw regulations as well as the architectural features of your building. We'll make sure that the final product shows off your brand in the most effective way.
We will then manufacture your sign with the best materials and the highest skill level to make sure that you receive a superior sign that exceeds industry standards.
Because we will be involved with you from the beginning, when it comes time to install your sign, we will know it inside out and will be fully prepared for the perfect custom business sign installation.
We have state-of-the-art installation tools and equipment and our installers are highly trained and experienced to make sure that your signage is installed securely and on time.
Contact AGC Signs today to update your company’s custom sign.
