Today we're going to stake a look at why custom signs work for small businesses.
We've been in the custom sign industry in the Durham and surrounding regions including Clarington, Ajax, Pickering, and Bowmanville, for over 10 years and we'd love to share our expertise with you.
In this post we'll give you 5 good reasons why customs signs can help you grow your small business whether you are located in a large city or a smaller town. So let's get started.
5 Reasons Custom Signs Work for Small Businesses
1. They Lead People to Your Location
A sign is the best way to lead people to your particular location. If it is large enough and attractive enough, potential customers will see it from a long distance and will follow it until they find you.
If your location is set back from the road, a custom pylon or monument sign can alert people of your presence. Without a sign, they might simply pass by.
Large Cities: If your small business is in a larger city like Toronto or Oshawa, then your custom signage will be important to make sure you get noticed in the crowd. Cities are full of other small businesses trying to win the same customers that you are.
If your business is located in a large city, then it is probably surrounded by many other buildings and structures that make it just blend in with its surroundings.
A great custom sign can make all the difference in ensuring that customers are able to see your business and want to come and check you out.
A large pylon sign can help potential customers locate your business
Smaller Towns: If you are located in a smaller town like Clarington or Bowmanville, your custom signs are just as important to show people where you are and what you do. They will also be very helpful to tell visitors in your town about your business.
Local residents might know where you are, but a first-time visitor or a new family moving into your area will not. If your signage is prominent and attractive, you are more likely to win their new business.
In addition, smaller communities don't get the same amount of foot traffic or vehicle traffic that larger cities do. That’s why it is vital that you do all you can to make the most of every opportunity you have to get new business. One of the best ways to do that is by having a custom sign that truly stands out.
A vehicle wrap can ensure that you get noticed all around town
2. They Help to Build Your Brand
A custom sign can also be a great way to build your brand. It can be designed to highlight your unique style, colours, and your business culture.
Not only can you use your storefront signage to promote your brand, but if you have custom interior signage made as well, the two will complement each other. People will more easily identify with who you are and what you do.
But don't stop there! You can also deck your work vehicles out in a custom vehicle wrap to further build up your brand recognition all around town.
A great sign can really help to build your brand
3. Advertise Special Event and Sales
Custom signs are a great way to promote special events that you might be running, such as a grand opening of a new location or a big promotion or seasonal sale. Custom banners are perfect for this. They are easy to put up and take down, so they are a great form of temporary signage.
A custom banner can effectively help to advertise a special promotion
4. They Can Set You Apart from Your Competition
As a small business owner, you will understand that competition is fierce. Custom signs can help you make sure that you stay ahead of your competition.
You want custom signage that will make you stand out among your competitors instead of simply blending in.
Getting unique signage that is unlike any other around you can really make the difference when you are trying to attract new business.
5. They Can Work in Conjunction with Other Marketing Tactics
Custom signs can also be used as a part of your whole marketing plan. For example, if your have a website, then your signage can attract customers to that site.
Adding your website to your custom signage can be useful for the potential customer who is passing by but doesn't have the time to come in.
They may take note of your website and check you out later online. You may even want to include a QR code on smaller signs that are located in a place where they can be easily scanned.
Learn more about QR codes and how they can be used
Trust AGC Signs for the Highest Quality Custom Banner Signage
If you need custom signs for your business, contact the professionals at AGC Signs. AGC Signs is a full-service sign manufacturing company that can design, manufacture and install any type of custom sign you require.
We have over 10 years of experience in the signage industry in the Durham region including Clarington, Ajax, Pickering, Bowmanville and surrounding areas, so you can trust us to do the job right.
We strive to exceed industry standards by providing our clients with superior signage solutions. All of our technicians are highly skilled and extremely hard-working so we can make the best quality custom signs for your needs.
We do all of the work ourselves and never subcontract it out. Contact us today for a free quote.
"I wanted to thank you AGC and staff for their excellent work on my outdoor windows vinyl design and installation. They were very communicable, efficient, professional, and perfect for the project. I operate a moderate size venture in south Ajax and recommend them confidently."
- Hari Patel
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