Find out why your business needs custom signage to get your brand out there and make a lasting impression. Get your custom signage today.
1. Custom Signage Can Help You Make a Memorable First Impression
Your sign is often the first thing that a new customer sees of your business. Make their first impression a memorable one so that they won't easily forget your business and will remember to come back.
Custom signage helps customers find you:
Of course, a new customer needs to be able to find your business in the first place in order to become a repeat customer. That is why a large, easy to read sign is very important for attracting new customers.
A study done by BrandSpark/Better Homes and Gardens found that 54% of shoppers admit to driving by and not being able to find a business because their sign was too small or unclear.
Don't lose out on potential business. Invest in custom signage that:
Has large, properly spaced letters in a colour that stands out from the background
Is in a prominent, easy to see location
Is lit up well at night
Uses an easy to read font; not one that is too fancy
Is unique from other signs around it
Doesn't have distracting visuals
Large, well-spaced letters are much easier to read than smaller ones
Business signs will give a new customer an idea about the quality of your business:
The same BrandSpark/Better Homes and Gardens study found that 33% of shoppers say that they have been drawn into a store that they were unfamiliar with just because of a high quality sign.
It also found that 38.5% of shoppers say that they have made an assumption about a whether or not a business was good based on whether or not their sign was clear and attractive.
Make sure that you are giving your customers the right impression of your business. You may do high-quality work or your product may be the best on the market, but if your sign is amateurish and unappealing, then your customers will probably think that your business is amateurish and unappealing too.
It pays to pay for quality:
Signage is a long-term investment. It pays to pay extra for quality custom signage that is going to last than to get a cheaper, lower quality one.
The cheaper sign might look amazing when it is first installed, but after being out in the elements for a few winters, it will quickly show signs of aging and deterioration. High quality signs will look amazing for many more years.
2. Custom Signage Can Increase Your Brand Exposure
Your sign can say a lot about your business, and it is one of the best ways to expose the public to your brand. You want your brand to stand out from the competition and attract your customers' attention, so invest in a sign that communicates a positive, attractive message about your company.
An effective custom sign can help you build your brand
Make sure you use your brand colours in your custom signage and hire experienced installers to mount it evenly, securely, and with the proper spacing. Your signage can help differentiate your business and acquire new and repeat customers.
When people see your sign, they will automatically make assumptions about your business. Think through your design so that it evokes positive emotions like friendliness, confidence, professionalism, and dependability.
3. Custom Signage Is Extremely Cost-Effective
Investing in a custom sign is one of the most cost-effective ways to market your business. Even though your initial investment may be quite high, it's worth it to invest in a quality product.
Once your sign is made and installed, there are very few additional costs that you will need to cover. A high-quality sign will require very little maintenance and will last for many years to come.
4. Custom Signage Gives Your Business 24/7 Marketing
Unlike other forms of marketing, custom signage works for you all day, every day. You are advertising your business non-stop, to any and all people who pass by it.
Because you want to take the most advantage of this great form of marketing, make sure that your sign is well lit at night and on darker days.
5. Custom Signage is Customizable
As its name indicates, custom signage is customizable. This means that almost any design, style, colour, and layout is possible.
You can be as creative or as conservative as you like. Try to develop a sign that is different. When surveyed, most customers preferred variety in signage as opposed to everything looking the same
This is where the help of a professional designer can come in handy. If you are investing in a sign that is going to advertise your business for many years to come, it is worth the extra money to have someone who knows how to design attractive and effective signage work with you.
Custom-made vs Customizable
Most business signage is non-customizable once it is made. However, if you invest in a customizable custom sign, such as a digital sign, then you can easily change it whenever you want!
AGC signs: For All of Your Signage Requirements
AGC Signs can manufacture and install any type of signage you require from pylons to monuments; banners to digital and vehicle to window graphics. We have over 10 years of experience in the signage industry in Ontario.
All of our technicians are highly skilled and extremely hard-working, and we use only top-of-the-line equipment. You can trust us to do the job right; we do all the work ourselves and never subcontract it out. Contact us today for a quote.
“AGC did an amazing job on our sign! Fast friendly and efficient! Would definitely recommend to anyone for any of your sign or graphic needs!! Thank you guys!"
- Lisa Bambridge-Boughner
