Buying and Using Real Estate Development Signs Effectively
Real estate development signs are a consistent feature of suburbia. They are standard tools of the real estate industry; quick to set up while providing helpful information to the public in one convenient package.
This article will help you better understand what real estate development signs are, some of the different varieties of these signs, and some ways they can be used to communicate pertinent information.
If you’re in the real estate industry, don’t underestimate the power of physical signage.
If you want to know more, call AGC Signs today for more information, or browse our galleries to see how other businesses have put outdoor signs to good use.
Real Estate Development Signs: An Overview
If you’re a real estate agent, you’re likely familiar with many of these details. For everyone else, hopefully, these points shed some light on the value of installing real estate development signs:
Description
Real estate development signs are the traditional way that realtors and real estate development companies advertise themselves and their services.
They’re set up temporarily to display information about real estate availability or upcoming developments. These signs are often made of a combination of wood, corrugated plastic, and sometimes aluminum.
Location
Real estate signs are essentially marketing tools, therefore, their placement is especially important.
Traffic intersections, alongside highways, or on the lawns of busy suburban homes are common locations for realtors to install their signs.
Many local sign businesses produce and even design real estate development signs. If you aren’t sure how to get started, call us at AGC Signs and we can give you a quote.
Permits
Many regions have permits or legal guidelines that you must follow when installing real estate development signs.
You can find the official Sign Regulations document for Ontario here. It includes information about how the signs ought to look, limits for installing them around roads, prohibited signs, and much more.
As part of our full-service process, we at AGC Signs handle all permit and regulatory details for you.
Message
Because real estate development signs are essentially advertisements, the main information they contain is contact information and brief instructions on what land is available.
For more information, read the uses section below.
Real Estate Development Signs: Examples
Country Signs
It’s quite common to see real estate development signs placed along highways, advertising land for sale or local real estate companies.
These signs need to be noticeable, but Ontario law requires them to not be placed near intersections so they don’t distract drivers.
Sign Riders
“Sign riders” are those small additions that can be attached to a sign, providing a sort of update to the other information.
For example, changes in price or a sale (as in the picture) can be communicated through riders until the sign is removed.
Billboards
The ultimate high-budget option, billboards can be installed on the sides of buildings in the city, or displayed in the countryside.
Billboards are only worth using if you know your business will be able to make the money back with some very lucrative sales.
Temporary Lawn Signs
Likely the most common type of real estate sign you’ve seen, lawn signs are cheap to produce, take 20 minutes to install, and can be removed without any specialized equipment.
Most commonly used in suburbia to advertise houses for sale.
Real Estate Development Signs: Uses
So what types of content ought one to include on their real estate development sign? The following are the main types of directions that agents or companies go when deciding on the graphics and information that their signs should display:
Self-Promotion
Often seen in frequently-trafficked places like bus stops, subways, or park benches, the first part of running a successful real estate business is making sure people know who you are. Many real estate signs are simply there to show the face of the agent, along with their company and how to reach them.
Even though the amount of people who do their real estate market research online has overtaken those who refer to physical signs, it’s still worth getting your name and face out in high-traffic locations.
Promoting a Client
Signs can also be used to promote on a client’s behalf. Often construction companies work in tandem with real estate companies to advertise and develop land or new suburban expansions.
Promoting a Product
Real estate development signs have to compete with each other and do the best job possible of catching the attention of and informing any potential buyers.
Some of the techniques you can use to get your sign noticed are:
Humour
An obvious price
Customization using riders
Exciting imagery
Remember to track which of your signs led to sales so that you can best customize your signage strategy.
Contact Information
Perhaps most importantly, readers need to know who to contact if they want more information.
Every real estate development sign should include a phone number, a business name, and ideally a picture of your face and an email address.
To place an order for real estate development signs, lawn signs, billboards, or any other type of sign, contact AGC Signs today.
Located centrally in Pickering, AGC Signs has years of experience designing, manufacturing, installing, and maintaining signs of all varieties.
So don’t hesitate to give us a call and ask for a free quote today!
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