Today, we’re going to take a look at the differences between digital signs vs storefront signs.
AGC Graphics is a professional sign installation and service company with extensive experience in the industry. We can help you decide on what kind of signage is best for your business and location. Whether you’re looking for digital signs or more traditional storefront signs, we can help!
Deciding on the signage that’s right for your business is so important as an effective display can heighten brand awareness and increase sales. Now let’s dig in and assess digital signs vs storefront signs!
Digital Signs vs Storefront Signs: What’s Best For Your Business
When assessing digital signs vs storefront signs, it’s important to consider what’s best for your business specifically.
A sign can set the tone and let customers know what they can expect. For example, if you run a quiet, cozy coffeehouse, a more traditional sign is probably the way to go. If you run a mobile phone business, however, you probably want to go the digital sign route in order to show off your technological savvy.
There’s no right or wrong answer; it’s all about what feels right for you, and what will attract the most customers. You might also be able to use effective digital signage outdoors and a storefront sign indoors or on the building itself. Using a digital display is a great way to present promotional information, while a sturdy storefront sign helps build brand awareness.
You might want to take a look at what your competitors are doing, not to replicate, but to see what’s working and do it even better!
You’ll also want to make sure you’re working with a reputable sign company. AGC Graphics has been satisfying its client base in Ontario for over a decade.
Check out our Instagram feed for the most comprehensive look at our previous work.
Digital Signs vs Storefront Signs: Pros and Cons
Digital Signs
These marketing tools use digital displays to share information about your business, such as name, location, and other contact information. Digital signs have become increasingly popular in recent years as technology has improved and businesses seek to remain on the cutting edge when it comes to signage.
Pros:
Digital signs have bright screens and motion capabilities, meaning that they will draw people’s attention.
The display of the sign can be changed at any time, so updates are easily made via computer if there’s something you need to change.
Digital signs can connect to the internet, offering real-time information and social media updates.
While the initial cost of digital signs may be higher than other options, it won’t need to be replaced seasonally and you can therefore save on annual marketing efforts.
Cons:
Some people find digital signs can be difficult to read, especially if the screen changes on a loop. Difficulties can also arise if you’re driving by at speed, and if weather conditions block the sign. If your business is located on a busy road, passing drivers may not get a good look.
As mentioned above, the initial cost is substantially higher than other options.
A broken digital sign can be expensive to fix if it’s seriously damaged.
If you want your business to appear relevant and savvy, a digital sign is the way to go in 2019 and beyond. The initial cost may raise eyebrows, but it’s an important investment.
Digital signs can make a lasting impression on customers.
Storefront Signs
Any discussion of digital signs vs storefront signs gets a bit cloudier here, as there are so many options for storefront signs.
In general, an effective storefront sign offers a good first impression for your business based on its attractiveness, accessibility, and information level.
There are various options in terms of materials, size, and design, all of which affect the cost. Since your sign is one of the first things a potential customer sees, you must choose one that reflects your brand, products, and services.
Here’s an example of AGC’s storefront sign work.
Pros:
Little to no maintenance required.
Traditional storefront signs can come in all shapes, sizes, and styles.
Printed signs are available at the fraction of the cost of digital signs.
These kinds of signs can offer a more comfortable, traditional environment.
Cons:
Once a sign is made or printed, it can’t be changed.
The initial cost is cheaper than digital, but adding new signage can become expensive in the long run.
Traditional storefront signs don’t pop and catch the eye as quickly as digital signs.
These signs have stood the test of time, but they’re facing real competition from the digital sign movement.
Storefront signage can tell the customer a lot about the nature and vibe of your business.
Debating Digital Signs vs Storefront Signs? AGC Graphics Can Help!
AGC Signs uses a combination of highly skilled workers and top of the line equipment to meet our clients’ needs. Our focus is to provide our clients with professional results.
We make sure that our service is affordable and efficient!
Our professional staff are fully qualified for services such as changing lights, safety checks, touch ups, channel letters, and more!
WHAT AGC CUSTOMERS ARE SAYING:
“AGC did an amazing job on our sign! Fast friendly and efficient! Would definitely recommend to anyone for any of your sign or graphic needs!! Thank you guys!” - Lisa Bambridge-Boughner
