How Digital Signage Can Attract Your Retail Customers
Let’s take a closer look at how digital signage can be used to engage your retail customers and build your brand. You can read on to learn more about digital signage. So let's get started.
1. It provides an interactive environment
Digital signage is great for creating customer engagement. It can help to make your customers feel like they belong, so they are more likely to want to come back time and time again.
The more interaction you can create, the better the attraction for your customers. There are many different ways that you can use digital signage to create customer interaction. They include:
Running Contests: Contests are a great way to engage with your customers. You can ask them to provide you with information such as email addresses and their name to be entered into the contest. This will then provide you with a way to further communicate great deals to your customers.
Answering FAQs: Every business has questions that are frequently asked. Digital signage is a great and easy way for your customers to find answers to their questions.
Digital signage in your store can provide customers with extra helpful information about your products
Demonstrating Products: If your customer isn't sure about the proper application of your product, digital signage could provide them with a visual demonstration so they are more likely to buy it once they see how easy it is to use.
Sharing Menu Details: Restaurant patrons can find out extra information about menu items, such as nutritional information or what wine pairs well with what food.
2. It can be used with social media to engage your audience
Digital signage pairs very well with social media to make a powerful marketing tool.
Pictures of happy customers using or wearing your product posted to a social media platform is a great way to market your product.
It builds trust as your customers see actual people and even their friends or acquaintances using what you are selling.
There are many ways that you can incorporate social media with your digital signage including:
Social media wall:
A social media wall is an interactive digital sign for retailers and other consumer-based locations that combines social media with traditional marketing content.
Customers select and upload text, pictures, or video onto the wall through an administrative website. The result is a constantly changing and appealing collection of shared experiences that will quickly catch the attention of your other customers!
People are encouraged to buy your product when they see other people buying it, so the social media wall will become a great tool to encourage sales or to move your customers further along the purchasing decision-making process.
A social media wall combines social media with traditional marketing content
Instagram Digital Signage Content:
You can use Instagram's digital signage content app to display a sequence of your company's Instagram photos for your customers to see on a single large screen.
The images can be customized and you can add captions, the photo publishing date, and the number of like and comments the photo has received.
This is a great and easy way to have instant and ever-changing content for your audience to engage with.
Instagram digital signage content is a great and easy way to have instant and ever changing content
Social Media Tiles:
Another way to display social media on your digital signs is by connecting several separate monitors together.
These social media tiles are a fun way to display various social media channels on a video-wall. You can encourage your customers to post to your Twitter, Facebook, or Instagram accounts. Every time a new post is made, your content is updated.
Social media tiles are a fun way to display various social media channels on a video-wall
3. It is helpful for directions
A static map shows the same view to each person looking at it, however a digital sign can "provide information that is uniquely needed by each viewer."
Instead of showing you a map that has directions to all possible destinations, you can tell a digital map where you want to go. Then, it will customize itself to give you the route that you need to get to your destination. This can be very helpful in a large mall or retail outlet!
It can even direct you to the department that you are looking for or the product that you want to find.
A digital map will customize itself to give you the route that you need to get to your destination
What Is Digital Signage?
Digital signage uses a digital display like a computer monitor or television screen to display your message.
Instead of a traditional static sign, a digital sign can be either static or it can move. It also has the ability to be changed as often as you want it to. You will find digital signage everywhere you go, including retail outlets and malls.
Digital signage allows you to present your audience with interesting and attention-grabbing content at the right place and the right time to make the best possible impact. And what's really great about digital signage is that it is now more affordable, even for small businesses.
Digital signage is more affordable than ever, so it makes sense to invest in it sooner rather than later. The following video further explains what digital signage is and what you would need to set up a simple standalone media player with one display screen.
Digital signage is more affordable now, even for small businesses.
AGC Signs - Your Digital Signage Experts
If you are looking to install digital signage at your facility, contact the professionals at AGC Signs.
AGC Signs can manufacture and install any type of signage you require, including digital signage. We have over 10 years of experience in the signage industry in Ontario.
We strive to exceed industry standards by providing our clients with superior signage solutions through in-house custom design, fabrication, and installation.
We can help you consider all factors involved in the creation of your signage including structural requirements, municipal by-law requirements and permits, as well as the architectural features of the building where it will be located.
All of our technicians are highly skilled and extremely hard-working and we use only top-of-the-line equipment. You can trust us to do the job right; we do all of the work ourselves and never subcontract it out. Contact us today for a quote.
"Agc did an amazing job on our sign! Fast friendly and efficient! Would definitely recommend to anyone for any of your sign or graphic needs!! Thank you guys!"
- Lisa Bambridge-Boughner
