Today we're going to show you how to create high impact signs.
We've been in the custom sign industry in the Durham region including Clarington, Ajax, Pickering, and Bowmanville, for over 10 years and we'd love to share our expertise with you.
In this post, we'll cover 5 points to remember in order to make perfect high impact signs to get your business noticed. Let's get started!
Learn how to create high impact signs to get your business noticed
How To Create High Impact Signs
1. Get A Professional To Create Your High Impact Signs For You
Unless you are a trained graphic designer, you probably should hire a professional to create your high impact sign for you.
A trained designer will be able to present your business and branding in the most effective way possible and use the right type of software so that it can be manufactured properly. Designing an eye-catching custom sign is not easy.
Graphic designers understand how colour, text, layout, and imagery work together and they are trained to be able to combine these elements to make a sign that will look professional and catch the attention of your customers.
Choose a full-service signage company that will help you design your high impact signs
Having a professionally designed sign will portray to your customers that you have a high level of expertise that they can trust you.
An unprofessional sign, on the other hand, will give the impression that your company is amateurish or likes to cut corners.
Customers today are very discerning, and they won't want to trust a company that has a sign that is unprofessional and unappealing.
A reputable custom sign company will often have their own design team that you can use. The big advantage of this is your designer will also be involved in manufacturing and installing your sign.
You can work with the same company from start to finish so they will better know your wishes and vision for your sign.
2. Use Bold But Complementary Colours For Your Sign
Orange and blue are complementary colours that work well together on signage
Colour plays a huge role in making high impact signs. You want to use bold colours that will stand out and attract attention, however, the colours you choose need to go well together and not clash.
A colour wheel is a useful tool to use when deciding on the colours for your sign. If you choose two colours on the colour wheel that are directly opposite to each other, these are known as complementary colours.
Complementary colours will give you a strong contrast and very dramatic effect. For example, you could pair blue with orange or red with green.
For a more subtle contrast, try using a primary colour with one of the two colours on either side of that colour's complementary colour.
For example, if you choose red, then the complementary colour is green. Blue-green and yellow-green are on either side of green on the colour wheel, so to get a softer contrast you could pair red with either blue-green or yellow-green.
The following video explains how to use a colour wheel and how complementary colours work.
Make sure the colours you choose for high impact signs are bold but also complementary
Also, you should limit the number of colours in your sign; too many colours can detract from the overall appearance of your sign and make it difficult for the message to be transmitted. It's usually best to keep your colour choices to 2 or 3.
3. Use The Right Font - One That Is Easy To Read
Choosing the right font is also key to making high impact signs. Again, a professional designer can help you choose a font that is easy to read and highly appealing. Here are some examples of easy and difficult to read fonts.
You want to stay away from cursive fonts that are too ornate as these are not easy to read, especially from a distance.
If your sign needs to be seen from a long distance and by passing traffic, make sure that it is large enough to be read quickly and easily by motorists.
Make sure your font is large enough to be easily read
4. Light Them Up So Your Impact Signs Will Stand Out At All Times
Having some sort of light source for your sign is very helpful, especially if you want it to be seen at night or on dark days. If your business is located in a dark corner, illumination is also helpful to make it stand out during the day.
Storefront signage can be backlit, lit from the front, or also lit from inside. If your business has a retro feel to it, you may even want to have a neon sign made or an LED sign that mimics a neon one.
Illumination can make your high impact signs stand out at night
5. Get Creative - Make Sure Your Sign Is Different From The Rest
Creativity is very important for making high impact signs. Most businesses are surrounded by other businesses, all competing for the attention of possible customers.
The more creative your sign is, the greater chance you will have of getting your business noticed. If your sign looks the same as all the other signs around it, it's not going to stand out.
It may be helpful to take a picture of the other signs that are close to your business to show to your designer. This will help them to come up with a high impact sign for you that is unique.
It will also help them in choosing a colour pallet for your sign that will stand out from all the other colours.
For example, if the primary colour of most of the signage around your business is red, then you probably want to stay away from red when designing your own sign.
Choose a creative design and colour scheme that will stand out from your competitors
AGC Signs: High Impact Signs that Will Get You Noticed
If you are looking for high impact signs for your business, contact AGC Signs. At AGC Signs, our signage experts have been producing effective custom signage for more than 10 years.
You can trust us to help you design the perfect high impact sign for your business, whether you are looking for storefront, exterior, interior, vehicle, backlit signage, or more! Whatever your signage needs, we can make it for you.
AGC Signs is a locally owned and operated custom business sign company working in the Toronto, Clarington, and Durham regions.
We know this area and are familiar with what works best for signage here, whatever your business may be!
We understand and keep up-to-date with all the rules and regulations set out by the local municipalities.
We will help you determine which permits you require for any signage that you want to put up and will make sure that your signage complies with all of the region's by-laws.
We are a full-service signage company so we will work with you through every step of the process. We will design, manufacture, install, and maintain any type of custom sign you require.
Contact us today for a free, no-obligation quote.
