If you own a large business and have not yet incorporated marketing signs in your advertising strategy, or your current marketing signs are not effective in attracting new customers or building your brand, this article is for you.
In this article, we will examine how large businesses can use marketing signs to grow their business, why large businesses even need marketing signs, and how to run a physical marketing campaign for a large business.
Click on each corresponding link to jump ahead:
If you are interested in new marketing signs for your business, contact us directly! At AGC Signs, we design, manufacture, and install signage for small, medium, and large businesses. We also take care of all permit requirements for you.
Marketing Signs for Large Businesses
1. How to use marketing signs to Grow your Business
AGC creates signage for large businesses!
Perhaps you own a large business and you have never really considered marketing signs to be an important aspect of your marketing strategy.
However, we are here to tell you that large business owners can use marketing signs to grow their business in several different ways, through:
A) Strategic Placement
Identify high-traffic areas, both in terms of foot traffic and vehicular traffic, and strategically place signs in these locations. You can also utilize prominent spaces within and outside shopping centres, near busy intersections, or along major highways.
B) Use Digital Signage
Invest in digital signage for a dynamic and interactive display. Digital signs allow for easy content updates and can showcase a variety of messages and promotions. Consider integrating technology, such as QR codes on signs, to provide customers with instant access to online promotions or additional information.
C) Targeted Promotions
Tailor signage to promote specific products, services, or promotions relevant to the target audience in a particular location. Use signage to advertise things like:
Limited-time offers
Discounts
Exclusive deals
This will create a sense of urgency amongst your customers.
D) Consistent Branding
Ensure that all signage maintains a consistent brand image, including:
Logos
Colours
Messaging
Consistency reinforces brand recognition and trust. You should also incorporate the company's tagline or a memorable slogan to enhance brand recall.
E) Data Driven Insights
Utilize data analytics to track the effectiveness of different signage campaigns. Analyze things like:
Foot traffic
Conversion rates
Customer response
This will allow you to refine future strategies. A/B testing can also help determine which messages or designs resonate best with the target audience. To do this, display one sign one month and a different one in the next month and see which one performs better.
By incorporating these strategies, large business owners, such as yourself, can use marketing signs as dynamic tools to reach their target audience, drive engagement, and continue expanding their market share. Regularly assessing the effectiveness of signage campaigns and adapting strategies based on insights will contribute to sustained growth.
2. Why Do Large Businesses Need Marketing Signs?
Even large businesses will benefit from 24/7 exposure!
Now that you understand how you can use marketing signs to grow your large businesses, let’s explain why you need marketing signs in the first place. After all, most large businesses are already experiencing success in their industry.
However, there are a number of reasons why large businesses still need marketing signs, such as:
A) Maintain Visibility
Success in business doesn't guarantee perpetual visibility. Marketing signs help maintain a strong and consistent presence in the minds of consumers. This is particularly important in competitive markets where consumer attention is constantly shifting.
B) Reinforce Your Brand
Marketing signs play a crucial role in reinforcing the brand identity of a business. Consistent branding through signage helps solidify the brand image and ensures that customers recognize and remember the business easily.
C) Reach New Audiences
Marketing signs can help large businesses reach new audiences, especially if strategically placed in areas where the target demographic may not be fully aware of the brand. This is important for continued growth and expansion into new markets.
D) Promoting New Products or Services
Large businesses often introduce new:
Products
Services
Initiatives
Limited-time offers
Marketing signs serve as effective tools to promote these offerings and create awareness among existing and potential customers.
E) Competitive Edge
Even successful businesses face competition, and marketing signs can provide a competitive edge by attracting customers' attention and influencing their purchasing decisions. It helps the business stay top-of-mind in comparison to competitors.
Successful large businesses recognize the ongoing importance of marketing signs to maintain visibility, reinforce brand identity, reach new audiences, promote new offerings, and stay competitive. If you are wondering how marketing signs can benefit your business, contact us today.
3. How Can You Run a Physical Marketing Campaign for a Large Business?
Consider implementing vehicle graphics for your physical marketing campaign!
If you own a large business, you want to continue to see growth. This is especially true during the holiday season. Running a physical marketing campaign will help ensure that your growth continues to trend upwards.
To run a physical marketing campaign, you must understand that it involves:
Careful planning
Execution
Monitoring
Here's a step-by-step guide to help you plan your campaign:
A) Set Clear Objectives
Define the specific goals of your campaign. Whether it's:
Promoting a new product
Driving foot traffic to stores
Boosting sales
Having clear objectives will guide your campaign strategy.
B) Understand Your Target Audience
Identify and understand your target audience and tailor your campaign messages and materials to resonate with your ideal customer and their:
Preferences
Behaviours
Values
For instance, in the image to the right of PetSmart there are several posters displaying people interacting with animals. This aligns perfectly with PetSmart’s target audience.
C) Budget Planning
Determine the budget for your physical marketing campaign. Consider costs for:
Designing and producing marketing signs
Installing marketing signs
Maintaining your marketing signs
There may be other factors you need to plan for, therefore, take some time and discuss any other relevant expenses with your team.
D) Develop a Creative Concept
Create a compelling and memorable creative concept for your campaign. This includes the design of physical materials such as:
Just make sure that the concept aligns with your brand identity. At AGC Signs, we understand the importance of creativity! And this is displated in our most recent mixed material sign.
E) Choose Marketing Channels
Identify the most effective physical marketing channels for your business. This may include:
Outdoor Advertising: Banners, Murals, and posters.
In-Store Displays: Use displays and signage within your physical locations.
Event Sponsorship: Sponsor or participate in relevant community events or industry conferences. Bring various forms of marketing signs with you, like posters, to spread awareness!
Digital Marketing: Supplement your new marketing signs with online advertising. You can run a contest on your social media that promotes customers to visit your business.
For instance, if you own a large shopping centre, you should look into various forms of outdoor advertising such as pylon signs.
F) Select Locations
Identify the locations where your campaign will have the greatest impact. Consider:
High-traffic areas
Locations with your target demographic
Places where your competitors may not be as visible
This will ensure your marketing campaign is seen by the most valuable consumers.
G) Measure and Track Performance
Implement tracking mechanisms to measure the success of your campaign. This could include:
Tracking foot traffic
Sales increases during the campaign period
Social media engagement
By tracking these forms of analytics you will be able to make adjustments to your campaign.
Remember to stay adaptable throughout the campaign and be prepared to make adjustments based on real-time feedback and insights. Physical marketing campaigns can be powerful when executed thoughtfully and strategically.
Marketing Signs By AGC Signs
If you own a large business and you want to stay on top of your industry, you need to take action! Contact us to discuss your signage needs and the possibility for marketing signs.
For the past 10+ years, we have been designing, manufacturing, and installing signs in the Pickering and Greater Toronto Area. We also handle all permit requirements and bylaws and can maintain your sign for years to come.
Contact us to discuss the signage options available to you.
“I have an indoor sign, a store front sign, and a pylon sign from AGC. They all look great (especially the 3D lettering indoors). The whole team was very flexible and understanding of our needs. Lots of compliments on all of our signs. 5 stars!”
