Lobby signs do more than just decorate a space - they guide, inform, and reinforce your brand identity.
In this post, we’ll explore how the right office signage can enhance your workspace and benefit your business. From eye-catching lobby signs to practical interior wayfinding and bold 3D displays, we’ll break down the different types of office signage and how each can be used effectively, including:
We've been in the custom sign industry in the Durham region, including Clarington, Pickering, Ajax, and surrounding areas, for over 10 years and we'd love to share our expertise with you.
1. The Benefits of Lobby Signs
There is a large variety of lobby signs that could benefit your office, including company signs, 3D signs, information signs, plaques, and wayfinding signs.
Almost all businesses can benefit from effective interior lobby signs, but if you are a business with large buildings, other strategic signage will be especially helpful. Here are some great advantages lobby signs give you:
Inform and Give Direction:
Lobby signs play a crucial role in shaping the customer experience from the moment someone walks through your doors.
They clearly communicate who you are, what your business does, and where visitors need to go, eliminating confusion and setting the tone for a positive interaction.
As one of the first things your guests will see, lobby signs offer a valuable opportunity to make a strong first impression.
With the right design, materials, and messaging, your signage can convey professionalism, trust, and brand personality in just a glance.
Engage Clientele:
Professional signage strategically placed throughout your building does more than just improve aesthetics—it creates a better experience for your customers.
When thoughtfully designed and positioned, signage can guide visitors, reinforce your messaging, and leave a lasting impression. Effective lobby signs, for example, serve as a powerful first point of contact. They instantly communicate who you are, what your brand stands for, and what kind of experience customers can expect.
Whether it’s a sleek 3D logo behind your reception desk or a clean, modern wall graphic that highlights your mission statement, lobby signage sets the tone. It enhances professionalism, builds brand awareness, and helps customers feel confident in your space.
Reinforce your storefront signage with coordinating lobby signs.
Add Style:
Interior signs are a versatile way to enhance the look and feel of your space while reinforcing your brand identity.
Not only do they add colour, style, and personality to otherwise bare walls, but they also serve a valuable purpose - communicating who you are and what your company represents.
Whether it’s a mission statement, company timeline, or eye-catching graphics, interior signage helps create a cohesive environment that leaves a lasting impression on employees and visitors alike.
Leave a Positive Impression:
For larger businesses or multi-level facilities, wayfinding lobby signs are an essential tool for improving navigation and enhancing the customer experience.
These signs help clients and visitors quickly understand where they are and how to get to where they need to be - whether it's a specific office, meeting room, or department.
Clear, well-placed wayfinding signage reduces confusion, minimizes stress, and ensures that everyone feels confident and comfortable moving through your space.
If your clients have a good experience maneuvering around your building, then they will come away with a positive impression of your company.
Show You Care:
Well-designed, easy-to-follow lobby signs show that you value your visitors' time and experience, especially those stepping into your space for the first time.
Clear signage communicates that you’ve thoughtfully considered their needs and are committed to making their visit as smooth and stress-free as possible. It’s a subtle but powerful way to demonstrate professionalism, hospitality, and attention to detail right from the outset.
This type of care will help you build rapport with your customers.
Make Your Customers Feel Relaxed:
Feeling lost in a large, unfamiliar building will not put your customers in the right frame of mind for buying what you are selling or providing.
In addition, customers that are more relaxed are often willing to pay more for a product, often as much as 10% more!
Make your customers feel as relaxed as possible and, therefore, more likely to purchase. If your customers can't find what they are looking for, they are more likely to go away without purchasing.
Build Trust:
Effective and helpful signage can go a long way in building trust between your customers and your business.
Visitors entering your building for the first time will feel much more comfortable if they can easily find their way around.
Clear signage and even signs that are in braille can help you build trust by showing that you care for visitors’ needs, and want to help them find their way around your business.
Get Your Customers' Attention:
Custom-designed reception signs are a powerful way to capture and maintain your customers’ attention as soon as they walk through the door.
Serving as a striking focal point, these signs reinforce your brand identity while also elevating the overall look and feel of your space.
A thoughtfully crafted reception sign can make your office feel more inviting, professional, and cohesive, helping to create a strong and memorable first impression that lasts well beyond the initial visit.
2. Different Types of Lobby Signs and Their Uses
3D Letters
3D or three-dimensional letters really stand out - literally! They are individual letters mounted on your wall.
They come in an almost limitless selection of fonts and colours that can make a lasting impression and speak volumes about your office culture.
A more staid font in a traditional colour will give a serious, professional look to your lobby, whereas a trendy font in a bright or vibrant hue will say that your business is fun and whimsical.
Plaques
Plaques offer a classic, timeless approach to office lobby signage that still holds strong visual impact.
Typically crafted from a single material and mounted in a prominent location, such as behind the reception desk or at a main entryway, plaques are designed to be instantly noticeable and easy to read.
While they lean toward a more traditional style, modern design elements, custom finishes, and unique materials can make your plaque just as distinctive as your brand.
They also pair well with other interior or exterior signage, creating a cohesive and professional look throughout your space.
Information Signs
Information signs serve a very helpful purpose; they give your customers information. They can come in many different forms, such as:
Directory of office locations, room numbers and floors
Community bulletin boards
Vacancy signs
Signs that tell what your business does
Office signage is more than just decoration - it’s a vital part of your business identity and customer experience.
From lobby signs and interior graphics to wayfinding tools and traditional plaques, the right signage helps guide visitors, reinforce your brand, and create a welcoming, professional environment.
Thoughtfully designed and strategically placed, these signs can make a lasting impression and ensure your business stands out from the moment someone walks through the door.
Trust AGC Signs for Lobby Signs
If you are looking for lobby signs that will beautifully complement your exterior signage and help build your brand, contact the office signs pros at AGC.
AGC Signs can help you design, manufacture, and install any type of office signage you require.
We have over 10 years of experience in the signage industry in the Durham Region, including Clarington, Ajax, Pickering, and the surrounding areas.
We strive to exceed industry standards by providing our clients with superior signage solutions.
We can help you consider all factors involved in the creation of your signage, including structural requirements, municipal by-law requirements and permits, as well as the architectural features of the building where it will be located.
All of our technicians are highly skilled and extremely hard-working. We use only top-of-the-line equipment. You can trust us to do the job right; we do all of the work ourselves and never subcontract it out. Contact us today for a free quote.
“AGC Signs was a pleasure to deal with. They were clear in communication, quick to book a date to measure, gave tons of options, and followed up as it was required but above all else, their price was so competitive. I am beyond happy with my new sign and I love it. I'll have AGC Signs do my exterior sign next on my building. Very satisfied with their team and would recommend without question.”
- Jesse Morra
