Promotional signs are a great way to attract attention to your business or organization when hosting an event, advertising a great deal, or opening up a new location.
Learn more about promotional signs:
Continue reading below to find out more about each of these topics, or contact the signage experts at AGC to learn how you can get the perfect promotional sign for your business.
When Should My Business Use Promotional Signs?
Promotional signs are an excellent investment if you need to promote, well, anything at all! There are a number of popular uses for promotional signs, including:
Grand Openings: If you are opening up a new store or a new location, promotional signs used both on and off the property are a great way to let new customers or clients know that you are now open for business!
Sales & Deals: Promotional signs are a great way to advertise a big deal or sales event. For example, car dealerships often use banner signs to advertise year-end sales events.
Promotional signs are often used to advertise grand openings and sales
Special Events: Certain events, like galas, donation events, or holiday events that are open to customers or the public may be easily advertised using promotional signs like banners and window murals.
Trade Shows: Community events like trade shows, where you want to attract both vendors and customers, can greatly benefit from detailed advertising, and promotional signs are a great way to get the word out.
These are just a few examples of when your business may benefit from using promotional signs. Plus, did you know that it takes the average consumer 5-7 impressions to remember a brand? Jump ahead to read more about this now, or continue reading.
Depending on your specific business, there may be other reasons to invest in promotional signs, such as when hiring new staff, selling a new product or meal, store or building redesign, or relocation, or when promoting limited time offers.
popular Types of Promotional Signs
There are a variety of sign styles you can choose from when deciding on your promotional signage.
hanging Banners
Hanging banners can be used inside your store or out. They can be hung from the building itself, from the ceiling, or installed in a way that allows them to stick out from the side of a building, beside a door or window, etc.
Hanging banners are a great option if you want to advertise a deal in your building, a grand opening, or a specific featured product!
Freestanding Banners
Freestanding banners have a base that allows them to stand on their own - they do not need to be hung or attached to a building/wall.
This is a great way to advertise promotional material inside of your store or business. For example, you may want to advertise a community program like the sign showcased above.
Or, you can use it to promote more information about your business, seasonal events, or upcoming sales and events. The opportunities are endless!
There are also other types of freestanding banners that can be used outdoors, which allows for greater promotional opportunities.
Window Murals & graphics
Window murals and graphics are often used to promote products and services. This is a great way to show potential customers what your store or business has to offer before they even come inside!
Window murals and graphics can be temporary, but they are often designed to stay up for a while, so they may be best for a product, service, or event that you would like to promote for a longer period of time.
Digital Signs
Digital signs are an excellent choice for promotional signage because they are a permanent sign but can be modified to promote whatever you need when the time comes.
Although they do cost more upfront as they are much more complex than, for example, a banner sign, you only need to make the investment once. Then, you can customize the message as often as you’d like!
When it comes to digital signage, you can use it to advertise anything, from special events to contact information to store hours, grand openings, and so much more.
Construction Hoardings
Construction hoardings are a type of signage that is installed right onto the side or front of a building that is under construction.
They are an excellent choice for promotional signs because they let potential customers or clients know exactly what will be going in that spot, and find out more information about the space.
These signs are often used to promote real estate, so potential new renters or buyers can consider making the purchase. However, they may also be used to promote community centres and upcoming events once the building is finished, as well as stores that are looking for new workers/employees.
Construction hoardings are often seen by thousands of people per day or more, especially if the construction is located in a busy downtown area!
How Much Do Promotional Signs Cost?
Promotional signs can greatly vary in price depending on a number of factors, such as:
Size of the sign
Material(s) used to build the sign
Quality of materials used
Complexity of the sign
Whether or not the sign is illuminated
Design and installation fees
When it comes to professional signs, you can expect to pay on average $200 - $1000 for promotional signs.
For example, simple banner signs may only cost about $200 or even less, while a digital sign can cost upwards of $5,000 - $10,000 or more.
In order to get the most accurate estimate for your promotional signage, you will have to talk with a professional signage company. Each sign is unique, from design to installation costs, so each sign will have a different price tag - even signs that may look similar!
The Importance Of Branding & Signage
When used properly and designed by professionals, your promotional signs can not only attract a lot of attention for your business or store, but can also be a great way to increase your brand awareness.
Did you know that it takes the average consumer 5-7 impressions to remember a brand? That’s part of the reason why branding is so important.
For example, let’s say you are promoting a grand opening for your store. If you put up a banner sign on your new storefront with your brand name and logo, that’s one impression.
Then, if you put up a freestanding banner outside your store or on the sidewalk with the same information, that’s another impression.
Multiple signs can help increase brand recognition
Maybe you also have company vehicles, and you choose to put vehicle wraps on your cars that promote the grand opening, once again, with business information as well. That’s already three impressions.
You may also choose to include other types of marketing materials, such as flyers, social media advertisements, or even newspaper ads.
Those additional materials + promotional signs may be enough to get to that 5-7 “magic number” where customers will remember you and your brand!
Where To Get Quality Promotional Signs
When promoting your business, whether it’s a grand opening or a seasonal sale, you will want to make sure that your promotional materials look amazing.
In order to do that, you will need to get your sign professionally designed and manufactured.
You’ll want to make sure that even if you are only planning to use your sign for a short period of time, that it’s made from quality materials that will be able to withstand a bit of wear and tear from weather (if outdoors) or foot traffic (both indoors or outdoors if the sign is able to be touched or interacted with.)
It’s best to work with a local, full service signage company
The best way to do this is by working with an experienced, professional design company in your area. Working with a company that is able to chat with you about your wants, needs, and budget is so important! This will allow you to be able to get the highest quality sign within your budget.
Working with a full service local company is also a good idea because it allows the company because means you’ll get to work with the same business from beginning to the end - from the initial design idea to the final installation.
rely on AGC for your perfect promotional signs!
Do you need to promote your business? Have an upcoming even, sale, or grand opening? No matter what you need, you can rely on the experts at ACG Signs to help you plan, design, and professionally install your promotional signage.
At AGC Signs, we have over 10 years of experience serving the Durham Region and surrounding areas, including Pickering, Ajax, Bowmanville, Scarborough, and the GTA.
We offer a wide range of signage services, including custom signs for your unique store, office, or business, installation, and maintenance.
“Adrian and Rhonda were very helpful since the first day I contacted them. Their customer service is outstanding and always available for assistance. When we received the first order we were surprised with the high quality that we placed a second order right away.”
