In this post we're going to discuss whether a company building sign should include their tagline.
We've been in the custom sign industry in Clarington and the surrounding region for over 10 years and we'd love to share our expertise with you!
We'll take a closer look at what taglines are and if you should use them on your company building sign. We'll also give you some helpful design tips for creating an effective business sign. Let's get started!
It’s best not to include your tagline on your building sign
Should Your Company Building Sign Include Your Tagline
The general consensus is no. So that is the quick answer, but here are the reasons why.
1. Your Tagline May Change as Your Business Develops
Over the years your business will probably change and the tagline that worked well for you when your business was first starting out may not be the best choice anymore.
Some businesses keep their taglines for decades and others need to change them more often to suit their current marketing strategies.
However, you may not want to change your business sign as often as you need to change your tagline. This is one good reason for not including your tagline on your company building sign.
Choose great colours that will get you noticed
Your brand colours are less likely to change than your tagline. For this reason, try this instead:
Choose Great Colours
Your choice of colours can have a huge impact on the effectiveness of your company building sign. The right colour can help to convey your brand's identity.
Think about the type of image you want to portray and choose colours that evoke that feeling. The post discussing "The Psychology of Color in Marketing and Branding" will give you some great tips about choosing colours.
Taglines are great to include on shorter-term forms of advertising
2. Your Customers May Tire of Your Tagline
A tagline often is something that is trendy, and, like most trends, it will eventually become stale and not have the same effect on your customers as it did when you first started using it.
Your company name and logo, however, will probably not change, so it is usually safer to leave your tagline off of your company building sign.
A better strategy is to include your tagline on shorter-term marketing devices such as business cards, stationery, and television, online, or social media ads.
A dark background is best paired with light coloured letters for maximum contrast
To keep your customers from getting tired of your sign, try this tip:
Have the Proper Contrast
The contrast between your background colour and the text and graphics in the foreground is also very important for legibility.
For example, if you are using light coloured lettering, you should place it on a dark background and vice versa.
Also, consider where you are hanging your sign. If it is going to be mounted on a red brick wall, then don't make you sign red. It will blend into the background.
3. Space Is Limited
The available space on a company building sign is usually quite limited. You should keep that space for only the most important information like your name and logo. A tagline can take up space that is best left for more important things.
You also need to take into consideration spacing around your lettering and images or logo. Leaving enough space between your words and images makes it easier to read. You don't want your sign to be too crowded.
Use the limited space on your company building sign for the most important information
Even though your space is limited, keep these tips in mind:
Make It the Right Size
You need to make your sign large enough so that it can be seen and read easily. The general rule of thumb is to use lettering that is one inch high for every 10 feet of distance from which you want it to be visible.
For example, if you need your sign to be able to be read from 200 feet away, then your letters need to be at least 20 inches high.
You should also choose a big, bold font that is very easy to read and avoid script fonts that have elegant, thin strokes.
Choose a big, bold font that is easy to see from a distance
Keep It Simple
Don't try to say everything you want to on your sign. Keep it simple, quick, and easy to read. Only include what you really need.
Keep your sign design simple
What Is a Tagline?
A tagline is similar to a slogan. It is a "signature phrase" that sets your brand apart. It can tell people what you do, summarize your values, and define your business.
Some examples of memorable and effective taglines include Allstate's "You're in good hands with Allstate," Burger King's "Have it your way," or Nike's "Just Do It".
Nike’s famous tagline “Just Do It” has been extremely effective
Want the Most Effective Company Building Sign Possible? Work With the Professionals at AGC
Working with professionals can ensure your sign is the most effective possible. At AGC Signs, our signage experts have been producing effective custom signage for more than 10 years.
You can trust us to help you design the perfect custom signage for your business.
AGC Signs is a locally owned and operated custom business sign company working in the Toronto, Clarington, and Durham regions.
We know this area and are familiar with what works best for signage here, whatever your business may be.
We understand and keep up-to-date with all the rules and regulations set out by the local municipalities.
We will help you determine which permits you require for any signage that you want to put up and will make sure that your signage complies with all of the region's by-laws.
AGC Signs is your full-service signage company
AGC Signs has extensive experience in all forms of custom commercial signage design, manufacture, installation, and service.
We will be involved with your entire signage project from start to finish; we never subcontract out our services. You can trust us with all of your signage projects.
At AGC Signs we take pride in every signage project we do. We go out of our way to use the best techniques and materials so that your signage will look exactly how you pictured it.
Our highly trained staff will go out of their way to make sure that you are completely satisfied. Contact us today for a free quote.
