Today, we are going to talk about the importance of store signs.
We've been in the custom sign business for over 10 years and we'd love to share our expertise with you.
Here, we'll take a closer look at all the benefits of store signs. So let's get started!
Store signs can be an extremely effective marketing tool
The Importance of Store Signs
An outdoor sign is one of the best marketing strategies your business can invest in. That's why it's important to make the most of your investment. Here are some good reasons why store signs are so important.
24/7 Advertising
Your store sign acts like an advertising billboard for your your business and it works for you 24 hours a day, 7 days a week.
The big advantage of your storefront sign is that after its initial purchase and installation, it's relatively free because you likely own the space where you put it.
If you look at the total cost of sign ownership, how long a good quality sign will last, and how much new business it can bring you, it's well worth your investment.
Once your store sign is installed it advertises for you 24/7
It Gives Your Business Visibility
No matter where your business is located, unless you have a sign indicating what and where you are, it is going to be extremely difficult if not impossible for customers to find you.
Clear, eye-catching, easy-to-spot store signs are effective tools for catching the attention of any passerby. If they are well done, they are a great way to entice new clientele to approach and check you out.
An image that clearly demonstrates what your business is about can also be very helpful to help people know what you do.
A good store sign will give your business great visibility
Great Store Signs Can Help to Build Your Brand
Branding means using features like your name, designs, symbols, logos, and terms to give your company a distinct identity from your competitors.
It can set you apart from the rest and make you easily recognizable by consumers. Your branding will also help consumers form opinions about your business, so make sure that those opinions are positive ones that will attract new customers for you.
Store signs can be an effective way to build your brand. When you are building your brand through store signs, make sure you are consistent.
Use the same colours, fonts, and style on your storefront sign as well as all of your marketing materials such as banners, directional signs inside your business, promotional signs, and shelf labels.
Being consistent in all your forms of signage is important for building your brand
A Store Sign Can Give a Great First Impression
Your sign is often the first thing that a new customer will see related to your business. Make sure that it gives the best first impression possible so that your customer will remember you and want to do business with you.
An old, faded, or unattractive sign will often turn off potential customers, giving them the impression that you really don't care, are out of date, and that high quality is not one of your priorities. A well designed, well manufactured store sign will give a much better first impression.
Make a great first impression with a professionally designed sign
Tips for Designing Effective Store Signs
1. Make It Easy to Read
Clear Font: Easy to read lettering is a must if you want your sign to be effective. Cursive or unique fonts may look pretty, but if your customers can't read what it says, your sign will be practically useless.
Right Colours: The right colour combination of letters and background also increases readability. There are several colour combinations that work well to make your letter stand out. Two of the most effective combinations are yellow letters on a black background and black letters on a yellow background.
Good Spacing: Proper spacing is also important for legibility. Make sure that there is enough space between your words and letters so that it is easy to read.
Choose a font that is easy to read
2. Make It Large Enough to Be Seen:
It is no use investing in a sign that is too small to be able to be read. Make your sign large and the lettering large enough that it can be seen from where any passerby is going to be able to see it.
3. Light It Up:
If your sign is in a dark spot or you want it to be able to be seen at night, it's probably a good idea to choose a type of illuminated sign. You can get signs that are lit from within, back lit or front lit or a combination. Neon signs are also making a comeback.
Illumination will help make your sign more visible
4. Make It Memorable:
Make your sign unique enough that it stands out from all the other signs around it. Choose colours, images, and shapes that will make it "pop" and help your audience to remember it.
5. Make it Look Professional:
If you are not a professional designer, it's probably a good idea to get one to help you with your store sign.
A well-trained designer will understand the principles of design and will know how to put together the layout and design of your sign so that it looks professional and will effectively promote your brand and get you noticed.
6. Keep It Looking Its Best:
Once you put your sign up, don't forget about it. Store signs will need servicing and occasional maintenance to help them keep looking their best and help you continue to portray the image that your business cares.
For example, if you have an illuminated sign, make sure you change any bulbs that burn out quickly. Or, if your sign gets damaged, get it repaired as soon as possible.
Keep your sign well maintained
For Store Signs that Get You Noticed - Contact AGC Signs
If you are looking for store signs that will get your business noticed, contact the professionals at AGC Signs.
You can trust AGC Signs to manufacture and install any type of signage you require, including store signs that will help you build your brand. We have over 10 years of experience in the signage industry in Ontario.
We strive to exceed industry standards by providing our clients with superior signage solutions through in-house custom design, fabrication, and installation.
We can help you consider all factors involved in the creation of your signage including structural requirements, municipal by-law requirements and permits, as well as the architectural features of the building where it will be located.
All of our technicians are highly skilled and extremely hard-working and we use only top-of-the-line equipment. You can trust us to do the job right; we do all of the work ourselves and never subcontract it out. Contact us today for a quote.
"AGC Signs was a pleasure to deal with. They were clear in communication, quick to book a date to measure, gave tons of options, and followed up as it was required but above all else, their price was so competitive. I am beyond happy with my new sign and I love it. I'll have AGC Signs do my exterior sign next on my building. Very satisfied with their team and would recommend without question."
- Jesse Morra
