Your signboard is often the first impression a customer has of your business. It's a 24/7 advertisement, silently communicating your brand and attracting potential clients. However, creating a truly effective signboard involves more than just slapping your logo on a piece of plastic.
Here's a comprehensive guide to help you craft the perfect signboard for your business. Click on the title below if you'd like to jump ahead to another section.
Is your business in need of a signboard? The experts at AGC Signs are here to help! We are your one-stop shop for all your signage needs, from designs, manufacturing, installation and maintenance. Reach out today and get started.
1. What is a Signboard?
Essentially, any board displaying a message to the public can be considered a signboard.
A signboard is essentially a visual communication tool designed to display information or instructions in public spaces.
Signboards convey a message to a large number of people. This could be anything from advertising a business, providing directions, displaying safety messages, or promoting an event. They are typically placed outside shops, restaurants, and businesses to attract attention. You'll also find them in public areas like airports, bus stations, and hospitals to provide information.
Signboards come in all shapes, sizes, and materials. They can be simple or elaborate, illuminated or non-illuminated, and made from materials like wood, metal, plastic, or even digital screens.
Here are some examples of signboards:
Informational signs: Signs displaying opening hours, contact information, or special offers.
Wayfinding signs: Signs indicating restrooms, exits, or specific locations within a building.
Road signs: Traffic signs, billboards, and signs indicating speed limits or upcoming exits.
2. Define Your Objectives
If your objective is to provide basic information that can be changed, consider a digital sign.
The first step in selecting the right signboard for your company lies in defining your objectives. What specific goals do you hope to accomplish with your signage? Are you aiming to enhance brand recognition, attract more foot traffic to your location, or perhaps announce a special sale or promotion?
Understanding your target audience is crucial. Who are you trying to reach with your message? By identifying your ideal customer, you can tailor the design, tone, and placement of your signboard to effectively resonate with them.
Finally, clearly articulate the message you want to convey. Your signboard should communicate its message succinctly and powerfully. Ensure it's easy for your target audience to grasp and understand at a glance.
3. Consider Location and Visibility
Your sign should be visible from a distance and free from obstructions.
Once you’ve determined your sign’s objective, you’ll need to decide on its placement.
Where will your signboard be placed? High-traffic areas, street corners, or above your storefront?
Visibility is key: Ensure your sign is easily seen from a distance and not obstructed by trees, other signs, or buildings.
Local regulations: Check local ordinances regarding sign size, placement, and illumination.
4. Choose the Right Materials for Durability
Vinyl is often used for temporary installations, such as a banner promoting a new business.
Signboards can be made from a variety of materials. Here’s a rundown of some of the most common ones.
Aluminum: Lightweight, durable, and rust-resistant, ideal for outdoor use.
Acrylic: Versatile, comes in various colours and finishes, suitable for both indoor and outdoor signs.
Wood: Offers a classic, natural look, but requires regular maintenance.
Vinyl: Cost-effective and durable, often used for banners and temporary signs.
Consider the climate: If your sign will be exposed to harsh weather conditions, choose materials that can withstand rain, sun, wind, and snow.
5. Design for Impact
A visually appealing sign should be simple and include your logo.
There are several things to keep in mind when crafting a well-designed sign. Consider the following tips.
Keep it simple: Avoid clutter and focus on a clear, concise message.
Font choice matters: Choose a font that is legible from a distance and reflects your brand personality.
Colour psychology: Use colours that are visually appealing and consistent with your brand identity.
Incorporate your logo: Ensure your logo is prominently displayed and easily recognizable.
Less is often more: A clean, uncluttered design is more impactful than a busy, overwhelming one.
6. Illumination for Maximum Impact
An illuminated sign ensures it’s visible both day and night.
To further enhance the visual impact of your signboard, consider incorporating lighting. Internal illumination, achieved by integrating LED lights within the sign itself, produces a vibrant and attention-grabbing glow.
Alternatively, external illumination, such as spotlights or floodlights directed onto the sign, can significantly improve its visibility, especially during nighttime hours. When selecting lighting options, prioritize energy efficiency by opting for LED technology, which offers substantial energy savings and minimizes environmental impact.
7. Professional Fabrication and Installation
A professional sign company will ensure your sign is properly installed.
Your sign is an investment in your business, so make sure it’s done correctly.
Partner with a reputable sign company: They have the expertise and equipment to produce high-quality, durable signs.
Ensure proper installation: A poorly installed sign can be a safety hazard and may not withstand the elements.
Regular cleaning: Keep your sign free of dirt, dust, and grime to maintain its visibility.
Inspect for damage: Check for cracks, fading, or loose components and address them promptly.
Replace bulbs: If your sign has illumination, replace bulbs as needed to ensure optimal visibility.
By following these steps, you can create a signboard that not only attracts attention but also effectively communicates your brand message and leaves a lasting impression. Remember, your signboard is an investment in your business, so take the time to do it right!
Craft the Perfect Signboard With AGC Signs
Need a signboard that makes a statement? AGC Signs is here to help! We've got you covered from start to finish – design, manufacturing, installation, the works! With over ten years of experience, we know what it takes to create impactful signage. Let's talk about your project – contact us today.
Customer Reviews
“Adrian, Zeina & the entire team at AGC Signs were super helpful when it came to choosing signs for our reception area! Adrian went above and beyond, creating different mockups and bringing in custom samples to compare with the wallpaper installed. His expertise helped us create the perfect sign for TIM & IPMGA! Huge thank you!!”
