Choosing a high-quality business sign and graphics for your company can help your business grow in more ways than you might think! Learn more about effective business branding and signage by clicking on the links below:
You can also learn more about getting the right signs for your business by contacting the experts at AGC Signs now!
How Signage Can Help You Build Your Brand
Choosing the right business sign and graphics is an amazing way to build your unique brand. How many brand names and logos do you recognize, simply by walking past their store?
In all likelihood, you can recognize dozens, if not hundreds of different brands. Brand awareness is important.
Part of the reason is because of effective branding, such as high-quality store signs that you are used to seeing over and over again through the years.
Choosing quality signs for your business can help build your brand by:
Allowing customers to see your name & logo: Did you know it takes an average of 5-7 exposures to a brand name for a consumer to remember that business? Effective signage ensures your customers or clients will see your brand.
Showing who you are: Effective signs can tell customers a lot, like who you are, what you sell, and how professional your business is. A high-quality, attractive sign shows customers that you care.
Creating a cohesive look: You want your brand to be recognizable, and one way to do that is by creating cohesive advertising. Your signs can include your brand colours, fonts, logo, and messaging that’s consistent with your other marketing strategies (such as social media ads, your website, etc.)
Signs and graphics are very important when it comes to first impressions. Customers will make a decision about your company quickly, so it’s important that your signs send the types of messages you want to convey.
As well, different types of signs can help accomplish different things. In the next sections, we’ll go over a wide range of popular signage choices and why each one is important.
The Importance of Storefront Signs
Storefront signs are any type of sign that is located at the front of your building. Usually, they are installed above your entrance doorway and across the front section of your store or office.
Storefront signs are importance because:
They tell customers that they’re in the right location
They are often the first thing customers see when they pull into your parking lot or walk past your building
Storefront signs are often the first thing customers see when they arrive at your store or building
They contain important branding information, like your company’s font choice and colours
Every business should invest in a storefront sign. Without one, it will be very difficult for your customers or clients to know exactly where your business is located.
The importance of Pylon & Monument Signs
Pylon and monument signs are large, sturdy signs that are located away from your building.
A pylon sign (left) and a monument sign (right)
Pylon and monument signs look very similar, the only difference is that pylon signs are much taller, while monument signs are lower to the ground.
Pylon & Monument signs are importance because:
They can help customers see your store from a distance, such as from the highway or a road
They can advertise multiple businesses on the sign, which is useful for businesses located in a plaza or strip mall
They can be designed with additional graphics and features such as logos and addresses to give customers additional information
Both pylon and monument signs are often used in addition to other types of business signs and graphics.
The Importance of Banner Signs
Banner signs are an attractive type of business sign and graphics. They are often used to display information or images, and can be used as temporary signage or for longer-term use.
Banner Signs Are Important Because:
They are a cost-effective signage option if you need temporary signage
They allow you to advertise sales, events, and seasonal promotions
Banners are an excellent way to advertise promotional information
They come in a wide range of styles, including freestanding and banners that are hung from walls or ceilings
You can use them both indoors and outdoors
They’re an attractive way to provide your customers with up-to-date information about your business
Banners are a type of business sign that you can use whenever needed. They are one of the most cost-effective options, so you can create them as-needed in addition to your other permanent signage.
The Importance of Vehicle Graphics & Wraps
Vehicle graphics and wraps are an amazing way to advertise your business on the go! If your business has company vehicles, choosing vehicle graphics is an excellent choice.
Vehicle Graphics are Important Because:
They allow for your business to be advertised as you drive around; a one-time free for thousands and thousands of views!
They allow your business to look professional: if your employees visit customers’ homes, an unmarked vehicle may not look very professional
They are another way to help create a cohesive brand look
Another great thing about vehicle signs and graphics is that you can get really creative with them!
Vehicle signs should be eye-catching
With some types of signs, it’s best to stay simple. However, when it comes to vehicle graphics, you want something that’s going to be eye-catching. This allows for some really fun, colourful design choices!
The Importance of Interior Signs
Exterior signs are often focused on, because they are what customers and clients see first. However, interior signs are just as important as your exterior signs.
Interior signs are an important part of your branding too
Choosing a high-quality interior sign and graphics can also make a big impression on your customers!
Interior signs are important because:
They provide customers with important information such as where to find offices, departments, or bathrooms
They can add to the aesthetic appeal of your space, making it feel more comfortable and professional
They can tell customers information such as store hours, services available, and product showcases
Interior signs come in a wide range of styles, depending on your needs. You may also choose to pick multiple types of interior signs, such as wayfinding signs to help customers find what they’re looking for, and wall murals for added aesthetic appeal!
How To Get The Best Signs For Your Business
When looking for the right sign and graphics for your business, you may feel overwhelmed by how many options there - not just for the signs themselves, but also from the different companies to choose from!
There are many ways to get a sign - some people choose to go the DIY (do-it-yourself) route.
Although there are some signs that can be made yourself, such as simple A-frames or hand-crafted window signs, most types of business signage must be made by a professional.
In order to make, for example, a monument sign, you need access to the right tools and manufacturing equipment, installation vehicles and equipment, and a lot of know-how.
A poorly made sign will only cause you trouble; it may not last very long and it could be a serious safety hazard.
For professional signage, you’ll need a professional installer!
To get the very best signs for your business, it’s best to work with a full-service signage company.
A full-service company is one that is able to work with you from start to finish - from the initial design plans to the final installation, and even maintenance after it’s installed.
Working with a full-service company means a lot less stress for you. They’ll help you create a cohesive design amongst all your signs, whether it’s interior signs, exterior signs, vehicle signs, or a combination of many signs and graphics.
It’ll also mean a lot less stress and frustration on your end, since you will only be working with one company.
Imagine trying to find someone to make your design, another company to manufacture your product, a third to install, and a fourth to clean and maintain it later on? That’s a lot of extra work.
A full-service company will not only save you time, but it will give you peace of mind that every part of your project is taken care of from day one!
get the right Business Sign and Graphics | AGC signs
If you need an effective business sign and beautiful graphics for your company, you can rely on the experts at AGC Signs. We are your full-service signage company, serving a wide range of businesses across Ontario and beyond.
At AGC Signs, we have over 10 years of experience serving the Durham Region and surrounding areas, including Pickering, Ajax, Bowmanville, Scarborough, and the GTA.
We offer a wide range of signage services, including custom signs for your unique store, office, or business, installation, and maintenance.
