Do you own your own business? Are you looking for the most popular business signs? If so, this article is for you.
In this article we will examine the 10 most popular business signs. We will define what each sign is and provide reasoning as to why they are so popular amongst business owners.
Click on each corresponding link to jump ahead:
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Popular Business Signs
1. Exterior/Fascia Signs
Definition:
A fascia sign, also known as a fascia board sign or storefront sign, is a type of outdoor signage typically mounted on the exterior facade of a business, usually above the entrance or storefront. It is one of the most popular business signs for several reasons:
A) Visibility and Branding:
Fascia signs are crucial for making a business visible to potential customers. They prominently display the business name, logo, and often other branding elements. This helps passersby identify the business and reinforces brand recognition.
B) 24/7 Visibility:
Unlike other forms of advertising that may be time-limited, fascia signs provide continuous visibility for your business, 24 hours a day, 7 days a week.
C) Professional Appearance:
A well-designed and maintained fascia sign gives your business a professional and polished appearance. It signals to customers that your business is established and reliable.
A fascia sign is best suited for businesses like retail stores, restaurants, hotels, and fitness centres.
2. Awning Signs
Definition:
An awning sign is a type of outdoor signage that is typically attached to an awning, which is a roof-like structure that extends outward from the façade of a building, often over a storefront or entrance.
These signs are commonly made of fabric or flexible materials and can display a business's name, logo, or other branding elements. Awning signs serve several purposes and are one of the most popular business signs for several reasons:
A) Shade and Weather Protection:
The primary function of an awning is to provide shade and protection from the elements, such as sunlight, rain, and snow. This creates a comfortable and inviting environment for customers waiting outside or entering the business.
B) Branding and Identity:
Awning signs can prominently display a business's name, logo, or other branding elements. This reinforces brand recognition and helps customers identify the business.
C) Customization:
Business owners can design awning signs to match their unique branding and style. This customization allows for creativity in design and messaging.
An awning signs is an excellent option if you own a cafe, theatre, bed and breakfast, or even a farmers market.
3. Channel Letter Signs
Definition:
A channel letter sign is a type of three-dimensional sign commonly used for outdoor business signage. These signs are typically made of individual channel letters, which are hollow, fabricated letters or shapes with built-in illumination.
Channel letter signs are mounted on the exterior of a building or on a structure like a monument sign. They are highly versatile making them one of the most popular business signs. They also offer several advantages for business owners:
A) Visibility:
Channel letter signs are highly visible, especially at night when they are illuminated. The three-dimensional design and lighting make them stand out, ensuring that the business can be seen from a distance.
B) Illumination Options:
Channel letters can be illuminated in various ways, including LED lighting or neon tubing. Illumination not only makes the sign visible at night but also adds an element of sophistication and attractiveness.
C) Durability:
Channel letter signs are typically built to withstand outdoor conditions and are made from durable materials like aluminum or acrylic. They are designed to last for many years, making them a cost-effective signage option.
Channel letter signs are great for professional offices, financial institutions, shopping centres, and grocery stores.
4. Illuminated Signs
Definition:
Illuminated signs are a type of signage that incorporates lighting elements to make the sign visible, particularly during nighttime or low-light conditions. These signs can vary in size, style, and illumination methods, making them one of the most popular business signs. They are highly useful for business owners for several reasons:
A) Increased Visibility:
Illuminated signs are designed to be visible 24/7. They stand out in the dark, ensuring that your business can attract attention and potential customers during evening hours or in low-light conditions.
B) Extended Advertising Hours:
Illuminated signs effectively extend your business's advertising hours. They continue to promote your business when natural daylight is no longer available, maximizing your advertising investment.
C) Attractiveness:
Well-designed illuminated signs can add an element of sophistication and attractiveness to your storefront, making it more appealing to passersby. This can help draw potential customers in.
Illuminated signs are ideal if you own a bar/restaurant, hotel, gas station, or even a medical clinic.
5. Monument Signs
Definition:
Monument signs are freestanding outdoor signs typically positioned at ground level near the entrance of a business or property. These signs are typically constructed using durable materials such as stone, brick, concrete, metal, or a combination of these. They bring various features that make them one of the most popular business signs for business owners, such as:
A) Visibility:
Monument signs are typically large and easily visible from the road or sidewalk, making them an effective way to attract the attention of passing traffic and potential customers.
B) Wayfinding:
These signs can include wayfinding/directional information to guide visitors to the entrance or specific areas within a property, such as parking lots, entrances, or different buildings on a campus.
C) Durability:
These signs are designed to withstand outdoor elements and typically have a long lifespan. They are built using sturdy materials that can endure exposure to weather, ensuring they remain functional and visually appealing over time.
Monument signs are an excellent choice if you own an education institution, medical clinic, office complex, or even a country club.
6. Banner Signs
Definition:
Banner signs, often referred to simply as banners, are flexible, lightweight, and temporary signage made from materials like vinyl, fabric, or plastic. They are typically rectangular or square in shape and can be printed with various graphics, text, and images. Banners serve several purposes and are one of the most popular business signs for various reasons:
A) Cost-Effective Advertising:
Banners are a cost-effective advertising solution for businesses, especially for short-term promotions or events. They are less expensive to produce than permanent signs and can be used repeatedly.
B) Promotions and Special Events:
Business owners can use banners to promote sales, special offers, grand openings, or events such as product launches, holiday sales, or community gatherings. Their temporary nature makes them ideal for time-sensitive promotions.
C) Quick Production and Installation:
Banners can typically be produced quickly, making them an excellent choice for businesses that need signage on short notice. They can be installed without the need for extensive construction or permitting.
Banner signs are best suited for businesses like auto dealerships, real estate offices, auto repair shops, and fitness centres.
7. Pylon Signs
Definition:
Pylon signs, also known as pole signs or freestanding signs, are tall, often vertically oriented signs that are mounted on one or more poles or support structures. These signs are typically located near the road or at the entrance of a business or commercial property. Pylon signs serve several purposes and are It is one of the most popular business signs for many reasons:
A) Increased Visibility:
Pylon signs are tall and highly visible, making them effective at capturing the attention of passing traffic from a distance. They help potential customers locate the business easily, even when it's not in close proximity to the road.
B) Multiple Tenants:
In shopping centres or commercial complexes with multiple tenants, pylon signs can list the names and logos of all businesses located on the property, improving the visibility of individual tenants.
C) Local Landmarks:
Pylon signs can become local landmarks, making it easier for customers to find the business or property, especially in areas with limited visual landmarks.
Pylon signs are ideal for businesses located in shopping malls, office complexes, and healthcare facilities.
8. Ground Signs
Definition:
Ground signs, also known as ground-mounted signs or ground-level signs, are outdoor signage structures that are typically installed at or near ground level. These signs serve various purposes and are considered one of the most popular business signs for several reasons:
A) Location Markers:
Ground signs can serve as markers for the location of a business, making it easier for customers to find the entrance, especially in large shopping centres, office complexes, or industrial parks.
B) Customization:
Ground signs offer a high degree of customization in terms of design, size, and messaging. Businesses can create unique and attention-grabbing signage that aligns with their branding.
C) Enhanced Curb Appeal:
Well-designed ground signs can enhance the curb appeal of a property because they are not as common, making it more inviting and attractive to visitors.
Ground signs are a great options if you own a golf course, auto dealership, housing development or even a resort.
9. Vehicle Signs
Definition:
Vehicle signs, also known as vehicle wraps or vehicle graphics, are a form of mobile advertising that involves applying customized graphics, logos, and text to cars, trucks, vans, or other vehicles used by a business. These signs serve several purposes and are one of the most popular business signs for the following reasons:
A) Mobile Advertising:
Vehicle signs turn company vehicles into moving billboards, extending the reach of your advertising message beyond the physical location of your business. They effectively advertise your brand as your vehicles travel around town.
B) Professionalism:
Vehicle wraps give your business a professional appearance. They indicate that your business is established and takes pride in its image.
C) Temporary or Permanent:
Vehicle signs can be temporary (e.g., for a specific promotional campaign) or permanent (e.g., as part of your ongoing branding efforts), offering flexibility in advertising strategy.
Vehicle signs are ideal for food trucks, contractors, delivery services, and landscapers.
10. Interior Signs
Definition:
Interior signs are a category of signage placed inside a business or commercial space, typically for informational, branding, or wayfinding purposes. These signs serve various functions and are considered one of the most popular business signs because they enhance:
A) Customer Experience:
Clear and informative interior signs contribute to a positive customer experience. They reduce confusion, frustration, and the need for assistance, making it easier for customers to navigate and interact with your business.
B) Branding and Identity:
Interior signs can display your business's name, logo, and branding elements. This reinforces brand recognition and creates a cohesive and professional environment that aligns with your brand image.
C) Aesthetics:
Well-designed interior signs can enhance the overall aesthetics of your business space. They can be customized to match your interior decor and architectural style, creating an inviting and visually appealing environment.
Interior signs are great signage options for healthcare facilities, educational institutions, museums, and spas.
Need a Business Sign? Rely on AGC Signs
AGC Signs has the design expertise, manufacturing equipment, installation machinery and professional staff to help you successfully and safely erect any of these popular business signs. They also handle all permit requirements and bylaws and can maintain your sign for years to come.
With over 10 years of experience serving Pickering and the GTA, AGC has signs of all types that you’ll be proud to display. Be confident in your choice and choose AGC Signs!
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