Bold sign design can do wonders for your brand
Advertising Logos: Stand Out With a Sign
The power of advertising logos can hardly be understated when it comes to promoting a business.
Advertising logos have the potential to leave a memorable first impression, suggest useful ideas about your business to consumers, and can lead to more leads and traffic overall.
We recommend every business makes sure that they have effective business signs and graphics.
Commissioning the design of a professional, informed logo will allow you to solidify your brand, building a consistent image that communicates the right message to potential customers
This post will provide info and helpful resources regarding:
From advertising to websites, good design makes a statement
If your business is looking for a custom sign to display your chosen logo, why not get in touch with AGC Signs?
AGC Signs is a full-service company that will walk you through each step of the process.
AGC offers:
Design
Manufacturing
Permits
Installation
Service and Maintenance
THE PSYCHOLOGY OF ADVERTISING LOGOS
For many brands, their logo is the most recognizable thing about them
Advertising logos can be powerful marketing tools that are best when they’re unique, and communicate something about their brand.
Forbes has an illuminating article on how the design of a logo impacts us in subtle ways. When designing a logo, it’s important to keep in mind these three elements of design and the psychology related to them:
Font - Default fonts like Arial or Times New Roman appear formal, yet boring, while curvier fonts like Comic Sans appear friendly, but maybe too casual. Whichever font you choose, make sure the name of your brand is still easy to read.
Shape - Forbes explains the three main categories of shape that most logos use:
Geometric - For communicating mathematical “strength and reliability.”
Abstract - Arrows or symbolized ideas like hearts can be incorporated to direct the viewer’s attention in unexpected ways.
Organic - Natural shapes are harder to use effectively, but can provide helpful imagery if the natural shape is related to what your business offers.
Colour - Colour can be a powerful emotional vehicle. In North America, bright colours are seen as youthful and exciting, while monochrome pallets are calm and serene.
For more information and ideas related to the wide field of colour in advertising, check out this amazing infographic.
A Great logo for a great SIGN
A clean, professionally made sign will speak for itself
There’s no denying that advertising logos, and the signs that display them, are powerful tools for any business.
A logo or sign can make someone feel a certain way or encourage them to take action in a way that something like a text or auditory advertisement doesn’t.
A 2017 psychological study from the PloS One Journal makes this fascinating observation regarding the power of signage:
Signage is so powerful for marketing is because it prompts individuals to act;
i.e. will they make a decision to engage with the logo and what it represents, or will they ignore it?
In fact, the rules and guidelines behind what makes a powerful sign even extend to the digital space.
Your sign needs to attract attention and give consumers an idea of how your business provides its service.
Ultimately, the whole artifice of your business’ sign/logo installation is important, from the graphics to the build quality.
Businesses want a piece of hardware that’s installed professionally, with materials that accurately capture the design of the advertising logo as planned.
Working with a professional, experienced company like AGC Signs can help ensure that the physical sign you end up with will be able to achieve the marketing goals it needs to.
RECOMMENDATION: PYLON & MONUMENT SIGNS
A street-side sign should give the right impression to the public
There are many different types of sign businesses can use to display their logos and associated branding, but if you want to get noticed, we recommend Pylon and Monument signs for maximum visibility.
Pylon and Monument signs are often the first thing people will see when they’re driving past your company.
These signs are often placed curbside. They help customers locate your business, and are a great way to provide a positive first impression.
For tips on how to design your monument sign, check out our other article here.
AGC Signs can help install a durable Pylon or Monument sign that will last years, and they’ll even provide service and maintenance to make sure your sign keeps looking great.
AGC SIGNS has years of experience designing and installing signs with stylish advertising logos.
TRUST AGC WHEN YOU NEED A SIGN TO IMPRESS
“I recently upgraded my signage to reflect the new corporate logo. Adrian & his team were downright professional; they came on time on the day they promised to be; removed the old signage; and installed the new ones; all in a span of 3-hrs. WOW! ... Oh, did I mention that their pricing was very reasonable? I cannot speak enough of their professionalism; the guys really enjoyed their work ... a happy crew creates a positive experience, thereby making a very happy customer! I highly recommend them.”
