So you’ve finally decided to invest in some impressive, high-quality signs for your business, and you want to know how to make the most of them. Business signs and advertising are tightly linked, and if you want your signs to be effective marketing tools, you need to use effective marketing techniques.
If you’re conscious about the placement, design, and quality of your ads, you can make informed improvements that will likely result in more sales.
Continue reading and discover three tips on how to get the most out of your business signs and advertising:
If you’re looking to install business signs of the highest quality, contact AGC Signs. Serving Southern Ontario for years, AGC helps businesses design their signs, collect relevant permits, and handles the entire production and installation process.
Business Signs and Advertising
Tip 1 - Get the Word Out
The first and most important tip we have regarding business signs and advertising is the importance of gaining publicity around your company’s name. Just like digital marketing, your physical marketing should have a clear strategy, and quality signage is a part of that.
Storefront signs, street-facing pylon signs, and even temporary signs all contribute to getting the name of your company into the heads of the people in your local area.
The following types of signage are excellent options if you are looking to show off your brand and services to the public. Read on to learn about which style might be best for you.
Billboards
Billboards are unmissably large.
Billboards are the ultimate ad. Large, obvious, imposing, and impressive, billboards grab attention due to their sheer scale.
Make use of the large space a billboard offers to present an especially captivating graphic or exciting announcement.
Store grand openings or expansions, limited-time deals, or an announcement of an exciting new product are all great subjects to use a billboard to advertise.
Vehicle Wraps
Vehicle wraps will get the most eyes on your advertising possible.
Normally when people think of business signs and advertising, they think of motionless, static signs. Vehicle wraps are a great way to make your branding mobile, allowing far more people to see it.
Vehicle wraps can be installed relatively quickly with no harm to the vehicle, meaning they can be replaced with a new design a few years down the road. In fact, wraps even protect the vehicle from grime and superficial scratches, so they double as a way of preserving the original paint job.
Wraps are also a fairly affordable style of sign, making them a good choice for smaller businesses.
Remember, the first thing every sales-oriented business needs to do is to get the word out; make sure as many people know about them as possible. Vehicle wraps are one of the best methods to make sure the most people see your branding as possible.
Retail Advertising
An attractive sign doubles as an attractive ad.
By “retail advertising,” we mean temporary posters, panels, and any other type of advertising used in a retail environment, such as a strip mall, traditional mall, or any other commercial center.
These types of signs can take the form of posters and prints, pasted over walls to advertise limited-time deals or any other announcement that will make pedestrians want to visit your store.
Construction hoardings are similar to retail advertising, except instead of being posted on a wall inside a mall, they’re hung on the fences that surround construction sites.
Tip 2 - Be creative
Say you’ve posted signs around town, and even made use of a variety of different sign formats, but you’re still not seeing an increase in traffic and sales.
Perhaps the reason for that is your signs are not grabbing enough attention. Extra creativity in the design of your sign will help it stand out in a sea of other advertisements all competing for the attention of consumers.
Creativity goes a long way to building your brand.
These are some benefits that a truly creative, eye-catching sign will have for your business:
Gets Your Business Noticed - The first goal of advertising is to get people to look at the ad, and then communicate the most immediate details about your business. A creative ad will be the best at getting attention.
Makes Your Business Stand Out - Creative sign design also allows your sign to stand out amidst your competitors. Many of the biggest brands in the world make heavy use of distinctive advertising for exactly this reason.
Makes a Good First Impression - A good-looking sign also makes a great first impression on your audience. Professional, clever imagery will help impress people who notice it before they ever even enter your store.
There are many different ways to enhance the creativity of your sign. If you need some help composing a design, some sign companies offer design services in addition to their standard sign manufacturing and installation services.
Tip 3 - Keep Improving
Even if you already have an established sign campaign that’s creative and unique, you may still want to consider additional options and upgrades to keep your business growing.
Regular maintenance will keep your signs looking great.
Here are some ideas and strategies you can try when it comes to your business signs and advertising:
Backlit Signs & Digital Displays
Signs with electronic components can be seen better at night. In the case of digital displays, they can even be programmed to show different messages.
Consider upgrading to a backlit sign if you’re open late, or a digital display if your business goes through regular changes that need to be announced.
Sign Refurbishment or Replacement
At least once a year, you should inspect all your business’ signage to make sure it’s not dirty, it’s not vandalized, and that' it’s not broken or becoming a safety hazard.
A well-made sign could reasonably last a decade before needing any large-scale repairs, but you should still check it regularly.
Advertising-Focused Customer Service
Make sure that your business makes the most of the traffic and leads that your signs bring in. Your employees should be aware of what your business signs and advertising say and should be trained on how to capitalize when a customer is brought to your business due to your advertising.
Business signs are an important first step to your business’ success, provided you know how to act on them.
For Signs that make a difference, call aGC
AGC Signs has years of experience with many different businesses in Southern Ontario installing signs of all styles.
Whether you need design assistance, a new sign installed, or an old sign repaired, AGC has the expertise you need to get an excellent outcome.
Contact us today to learn more about how we can help your business excel through premium signage.
“AGC Signs installed three signs at our new office in Oshawa. Professional, courteous and beautiful signs (day and night). Thanks AGC!”
“Promotional Systems has been working with AGC Signs for over six years. Their “customer centric” focus and quality production & installation processes ensures that they will find efficient workable solutions.”
