If you’re ready to get signage for your business, it’s important to budget for the cost of custom signage. Continue reading to learn more, or contact us at AGC Signs to get started on your own custom sign!
The average cost of business signage
Assessing The Cost of Custom Signage For Your Business
Adding custom signage to your business is a great way to help increase brand recognition, ensure customers know exactly where you are located, and even advertise upcoming or current deals and sales.
There is a wide variety of custom signage that you can choose from. Because of that, the cost of custom signage will widely vary depending on a number of factors, including:
The size of sign
The style of sign
The number of signs you need
The materials used
The installation costs
Level of weather resistance
Colour or black/white
Lighting (e.g. no lighting, backlit, neon lights, etc)
It is difficult to exactly what your final costs are, as every business is unique with unique preferences and needs.
However, for the average business looking to invest in decent-sized sign made from good quality materials, you can expect to pay around $2,300 - $3,400.
On the lower end, you can pay as little as $200 or less to get a small, painted plywood sign or painted glass sign.
You can definitely get signage for your business on a budget, but it may not have the same impact as a large pylon or monument sign.
banner signs are cost-effective
If you need temporary signage, banner signs are made from lightweight material and typically cost much less than permanent signage of the same size.
Banners are attractive and easy to move around - though they are not as durable as permanent options. Still, for short-term use, they can work great!
The Average Cost Of Common Business Signs
If you have a particular sign style in mind, or you want to compare a few different options, learn more about what to expect to pay below!
Storefront Signs - Average Cost: $200 - $1000+
Storefront signs are versatile and attractive
Storefront signs are an effective way to advertise where your business is located, display your logo or store name, and help create brand recognition.
Storefront signs come in a wide range of styles and sizes, which is why prices can vary from less than $100 to well over $1,000. The average price for common storefront signs include:
Painted plywood (average cost $50 - $500)
Painted glass (average cost $150 - $1000+)
Punched metal signboard (average cost $75 - $1000+)
Metal logo/lettering (average cost $200 - $1000+)
Choosing a storefront sign is a great choice if you are located in a busy downtown location or within a shopping centre, as you probably won’t need to advertise from the street - you’ll get enough foot traffic right by your store!
LED/Neon Signs - Average Cost: $1,000 - $10,000+
LED signs easily grab attention
LED or Neon storefront signs (also called glass tube light signs) are bright, vivid, and perfect for showing off your business during the evening and late at night. They are a great choice for busy locations, where a simple sign may not stand out from the rest.
Most signs that include lighting will be more expensive - and LED signs are no exception. With smaller signs costing around $1,000 or less, you can expect to pay up to $10,000 or more for a large, complex neon sign.
Awning Business Signs - Average Cost: $500 - $10,000
Awning signs add a quaint and traditional look
By now, you may notice a general trend in average costs - they vary, a lot! As mentioned above, there are a number of factors that will impact how much your final bill will be.
Awning signs can also vary greatly in cost. A small, simple awning can cost around $500.
This is great for small stores or businesses that have additional signage, but love the look of a traditional awning for their coffee shop or bistro.
A more complex, large awning, that includes significant signage on it, may cost up to $10,000 or more.
Pylon/Monument Signs - Average Cost: $5000 - $10,000
both pylon and monument signs are large and effective forms of business signage
Monument and pylon signs are nearly exactly the same, except for one thing - pylon signs stand taller and are typically a big larger than monument signs.
Monument signs are lower to the ground, but both types of signage are typically located away from your business and close to the road.
Pylon signs are often used in shopping centres (such as malls of plazas), grocery stores, and business centres. They often display a range of information, such a multiple business names, your company’s current deals, or other business info.
Monument signs can also display single or multiple company info. You may also see them in plazas, parking lots, hospitals or universities, or other public spaces.
The average monument sign will cost around $5,000 or more, while a pylon sign can cost around $10,000 or more. Keep in mind that both sign costs will vary depending on the exact size and materials used.
The Pros & Cons Of Custom Signage For Your Business
Still not sure if custom signage is right for your and your business? Take a look at the pros and potential drawbacks listed below to help you make an informed decision!
Pros
Some of the biggest benefits about adding custom signage is simply the ability to easily let your customers know where you are located and who you are!
A storefront without a single sign may be difficult to distinguish between surrounding buildings or houses. How will customers know what your business is, and where?
Business signage helps create a professional look and feel to the front of your store, as well as the surrounding area (such as the parking lot or driveway leading up to your business).
A sign can include your logo, business hours, and business name - which helps clients or customers rest assured that they are at the right location, and will be working with a professional business. Some of the other biggest benefits include:
Makes a great first impression
If a customer can’t find you or isn’t quite sure what your business is, that can make a negative enough first impression that they skip your business altogether! Proper signage makes things easy and comfortable for customers, which will create a positive first impression.Increase brand exposure
Consumers like working with businesses that they know and trust. Custom signage can help customers learn more about your business, and help create repeated brand exposure - which will help customers trust your business more!Provides 24/7 marketing
Not sure if you want to invest in a marketing team? Custom signage provides advertising all day, every day, with little effort on your part! And if you go the extra mile and invest in a custom digital sign, you can constantly customize your message and provide up-to-date deals and offers!Easily customizable
As the name suggests, custom signage is incredibly easy to customize. As you consider the brand your business is trying to convey, you can create a custom sign that includes the colours you want, the font and design you prefer, a unique layout, and so much more! There are endless possibilities when you invest in a custom sign.
Are you interested in your own custom sign? Contact the experts at AGC Signs to learn more about getting the sign of your dreams!
Cons
Like everything in life, investing in custom signage is not without potential drawbacks.
It’s important to know about both the pros and the possible challenges you may face when considering custom signage for your business.
The most common drawbacks businesses face when investing in custom signage includes:
High initial costs
Unless you choose to go with a single, small, low-quality sign, it is likely that you will be paying at minimum a few thousand dollars for your custom signage up front. Although signs are actually quite cost effective after they’ve been installed, the initial costs are something that businesses should be aware of and should budget effectively for.Maintenance
The good news is that a high-quality sign will require very little maintenance over time. The not-so-good news is that even the highest quality sign can become damaged over time. It’s important to maintain your sign, as a broken sign can not only be a safety hazard, but it can also make your business look unprofessional.Business changes
If your business name changes or you go through a completely re-branding, you may or may not want to keep your existing sign. If you do choose to go with new signs, that can be costly once again! It’s important to know what you want before you invest in a sign; if there’s a chance your brand or business will change within a year or two, you may want to invest in temporary signage until the design is finalized.
One of the best ways to avoid the potential drawbacks that come with a poor-quality sign or confusion surrounding what sign is best and when you should invest, consider working with a custom signage solutions company.
They will help you understand the costs before you get started, and they will ensure that your sign is of the highest quality. This will help you avoid costly maintenance down the road, and ensure you get regular service to keep your sign looking great.
Trust AGC signs For Your Perfect Business Advertising Signs!
If you’re looking for a complex pylon sign, a small storefront sign, or something in between, you can rely on the experts at AGC Signs to help you get the custom sign you’ve always dreamed of!
AGC Signs has been reliably serving the sign industry in the Durham region for over 10 years. We can manufacture, install, and service any type of signage you require from pylons to monuments; banners to digital and vehicle to window graphics.
All of our technicians are highly skilled and extremely hard-working, and we use only top-of-the-line equipment. You can trust us to do the job right; we do all the work ourselves and never subcontract it out. Contact us today for a quote.
"I have been working with AGC Graphics for many years and it's been a pleasure. Great team, Great Service and Great Work."
- Rossella Mongelli
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