Today, we’ll take a look how outdoor signs and how much your business should budget for your new signage.

At AGC Signs, we have over 10 years experience in the sign industry, and are happy to share what we’ve learned about outdoor signs and costs with you!

In this article, we’ll look at the average cost for some popular outdoor sign styles and how you can get the best return on investment when you choose your sign. So, let’s get started now!

Outdoor Signs - how much should you invest in them?

When considering how much to invest in your new outdoor signs, it’s important to remember that costs can greatly vary depending on a number of factors. These factors include:

The style of sign
The size of the sign
The number of signs you need
The materials used
The installation costs
Level of weather resistance
Colour or black/white
Lighting (e.g. no lighting, backlit, neon lights, etc)

You can spend as little as $100 or less on a small, simple temporary outdoor sign, or up to $10,000+ on a very large, lit, elaborate sign made with the highest quality materials.

However, most likely, you will spend somewhere between $2,000 - $3,500, as that is the average cost of business signage.

The average cost of business signage is $2,000 - $3,500

How much you invest in your company’s outdoor signs is completely up to you. To help you decide which investment is right for you, we’ll take a look at some of the most popular outdoor sign styles, how much they cost, predicted return on investment (ROI), and how much attention they typically attract.

Looking to install custom signage on a budget? Learn more here!

How To Choose The Right Outdoor Sign For your Business

Your sign can be as large or as small as you prefer!

Part of making a wise investment in outdoor signage is to make sure that you choose the right sign for your business.

Now that you know about the different types of popular outdoor signs, you may be stuck trying to figure out which one is right for your business!

Here are a few things to consider to help you choose the right outdoor signs for your business:

Is my business located in a high-traffic area? Would it benefit from signage located away from the building?
Is my business open at night? Would it benefit from a back-lit sign or additional neon signage?
Where is the parking lot located in relation to my building? Does my storefront sign need to be small, medium, or large for customers to see it while they park their cars?
Do most customers already know where my business is located? Is it hidden away from the road by trees or other buildings?

These are just a few questions to ask yourself as you make the decision to add new outdoor signs to your business!

If you aren’t sure which style(s) are best for you, your budget, and your business, consult with the professionals - at AGC, we are happy to help you find the perfect sign for your business and budget!

Popular Types Of Outdoor Signs For Businesses

Storefront Signage

AVERAGE COST: $100 - $1,000+
Customer Attraction: ★★★☆☆ (Great close-up, often not visible at a distance)
Predicted ROI: Very High

A storefront sign is any type of outdoor sign that is, you guessed it, located on your storefront! Almost every business will have some type of storefront sign to let their customers know that they are in the right place.

Although storefront signs will only attract customers that are already in front of or close to your store or business, they are a very important type of business signage!

A customer is very unlikely to walk through the doors of a building without a sign. A store without a sign may look unprofessional to potential clients. Because of this, a storefront sign is always worth investing in.

Neon Signs

AVERAGE COST: $1,000 - $10,000+
Customer Attraction: ★★★★★
Predicted ROI: Medium - High

Neon signs are excellent at attracting customer attention. They can be pricy though, especially for larger signs. For a large neon sign, you may be looking at $5,000 or more.

If you have a restaurant, bar, or other business that is open at night or open 24/7, a neon sign is probably a great investment.

However, if your business closes early, you may not get a high ROI from this sign, because you won’t really need to use it during the day!

If you are open until the early evening and simply want to let customers know you are ‘open’ when it’s dark outside, it’s definitely worth investing in a neon or otherwise lit small “open” sign.

It won’t cost you that much and can be a great way to attract more customers and let them know you are still open.

Awning Signs

AVERAGE COST: $500 - $10,000+
Customer Attraction: ★★★☆☆
Predicted ROI: Medium - High

An awning sign is very similar to a storefront sign in that it will be located somewhere around or close to your storefront!

They are most often used at cafes or restaurants. They may also be used to give a rustic or antique look to the front of your building.

An awning sign is an excellent investment if you often have customers sitting outside, as it can actually provide a safe space away from the sun or rain.

A large awning could make the difference between a customer leaving to go somewhere else during a hot or rainy day, or staying at your business!

Pylon and Monument Signs

AVERAGE COST: $5,000 - $10,000+
Customer Attraction: ★★★★☆
Predicted ROI: High - Very High

Pylon and monument signs are very popular styles of outdoor signs. They are almost identical except pylon signs stand taller than monument signs.

Both pylon and monument signs are typically located away from your actual building. They are often close to the road so that that customers can see where you are located right from their car.

Because of this, both styles of signs are an excellent choice for attracting customers and getting a great return on your investment.

Customers who may otherwise have missed your building and driven right by could be stopped by the pylon or monument sign and choose to come inside!

It also helps ensure that your customers won’t neglect to come to your store simply because they got lost and couldn’t find you. These signs are a fairly large investment, but it is typically worthwhile.

How much should i invest in my outdoor signs?

Short Answer: It depends - and it’s up to you! However, all types of outdoor signs can help attract more customers and can be an excellent investment.

You may look at the average prices for some outdoor signs and feel a little bit hesitant to invest. How can you be sure that an outdoor sign will actually help your business?

Well, let’s take a look at some statistics! Did you know that one study from the University of California at Berkley found that 68% of purchases shoppers made were unplanned?

That means that the majority of shoppers simply decided to go to a certain store or buy a certain item without any previous plan to do so. Signs play a major role in this decision-making process!

Take a look at the graph below. These numbers show the percentage of shoppers that make impulse stops at certain types of businesses (for example, 40% of people who buy fast food are impulse shoppers).

Percentage of impulse stops at various business types

With this information in mind, it may make you feel a bit more confident about your investment in outdoor signs!

It’s clear that many shoppers, and in some cases the majority of shoppers, make impulse purchases.

To ensure your company gets noticed among all the others, you will need effective outdoor signage.

A professional sign company can help you pick the right sign for your business

Although your initial purchase may seem like a large expense, it is really a large investment. The upfront cost is really not much when you compare it to the many long-term benefits of quality signage.

And, the best part about adding new signage is that you have a lot of control over the project. How much you choose to spend in your outdoor signs is completely up to you.

Get The Best Outdoor Signs With AGC!

You can trust AGC Signs to manufacture and install any type of signage you require - including a variety of outdoor signs! We have over 10 years of experience in the signage industry in Ontario.

All of our technicians are highly skilled and extremely hard-working, and we use only top-of-the-line equipment. You can trust us to do the job right; we do all the work ourselves and never subcontract it out. Contact us today for a quote.

Contact Us Now!