Choosing outside signs for business is an exciting process. After all, it's your brand and you want to show it off, especially to your current and potential customers! In this post we're going to take a look at outside signs for business - including all of your size options.
You can jump ahead to each section, by clicking the links below. Let's get started!
With over 10 years of experience in the Ontario industry, AGC Signs can create outdoor signs for business to help you better reach your audience. Contact us today about your signage needs!
Large and Small Options for Outside Signs for Business
There are many options for outside signs for business both large and small.
The first step in deciding on outside signs for business is determining which size is best for your brand. Here we will discuss the benefits of both large and small, and provide sign examples for each.
Larger Outside Signs for Business
While all sizes have their place, larger outside signs offer some unique advantages for businesses. Here's why going big with your signage can be a strategic move:
Larger outside signs for business can have benefits such as increased visibility and improved brand recognition.
Increased Visibility: Larger signs naturally stand out from the clutter, grabbing the attention of drivers and pedestrians from further away.
This increased visibility translates to greater brand awareness and can significantly boost the number of potential customers who notice your business.
Dominate the Landscape: A substantial sign creates a sense of presence and establishment. It tells passersby that your business is a major player and one to be taken seriously. This can be particularly impactful in competitive areas.
More Room for Information: With extra space, you can communicate a clearer message. This could include showcasing your logo, highlighting your main product or service, and even incorporating a catchy tagline.
Improved Brand Recognition: Larger signs provide a bigger canvas for showcasing your brand identity. This allows for a more impactful display of your logo, colors, and fonts, all of which contribute to building stronger brand recognition.
Versatility in Design: Larger signs offer more creative freedom for design. You can incorporate bolder lighting elements, utilize eye-catching graphics, or even create a 3D design that truly pops.
Here are some types of larger outside signs for business:
1.LArge Storefront Signs
A large storefront sign is non-stop advertising that will get you noticed.
Storefront signs are the best way to let your customers know who you are, what you do, and where you are. Once you install your storefront sign it will provide you with free non-stop advertising day and night.
An effective storefront sign can help you stand out from all the other businesses around you.
2. Pylon Signs
Because they are so tall, pylon signs give you the most visibility.
Pylon signs can give your business great visibility because of their height. If your business is set back from the road, you can install a pylon sign at the road to let potential customers know where you are.
This is perfect for companies that have a large parking lot in front of their business. They are also a great way for your business to get noticed from a busy highway close to your location.
3. Banners
Use a large banner to announce your grand opening.
Banners are a great form of temporary outside signs for business. They are perfect if you want to announce a new store location or a big upcoming promotion.
You can even use a series of vertical banners along your street-front to really make a huge impact and highlight your message.
4. Development Signs
Development signs give you a great opportunity for a call-to-action.
Development signs are another great form of temporary outside signs for business. Placed at the site where you are building your facility, a development sign can let people know that you are coming and get them excited about that.
They are also a perfect place to put a call-to-action to let customers start connecting with you. For example, if you are building a new retirement residence you could say on your sign something like "Call now to save your unit."
5. Construction Hoardings
Construction hoardings cover up and surround a construction site.
Construction hoardings are temporary solid structures or fencing that surrounds a construction site. They can be either painted wood boards or high-quality standing panels that are used for marketing.
Because of their large size, popular location, and non-intrusive nature, construction hoardings have massive advertising potential!
Smaller Outside Signs for Business
While large signs steal the show from afar, don't underestimate the power of a well-designed smaller outside sign. Here's why opting for a compact option can be a winning strategy:
A smaller sign, such as vehicle wrapping, is still an effective way to promote your business.
Cost-Effective: Smaller signs are significantly cheaper to produce and install compared to their larger counterparts. This makes them a budget-friendly option for startups or businesses with limited signage budgets.
Compliance Friendly: Many areas have restrictions on sign size, particularly in historic districts or areas with a focus on aesthetics. Smaller signs are more likely to comply with these regulations, avoiding any permitting headaches.
Targeted Appeal: Smaller signs excel at grabbing the attention of pedestrians and people in close proximity. This makes them ideal for businesses that rely on foot traffic, such as cafes, boutiques, or salons.
Versatility in Placement: Due to their size, smaller signs offer more flexibility in placement. They can be strategically positioned on windows, doors, or even lampposts, maximizing their impact within a targeted zone.
Focus on Design: With a limited space, the design needs to be impactful. This can lead to a more streamlined and creative approach, making your sign stand out for its quality and visual appeal.
Complementary Charm: A smaller sign can add a touch of elegance or warmth to your storefront. This can be particularly beneficial for businesses that want to cultivate a specific atmosphere, like a cozy coffee shop or a boutique with a curated feel.
Keep reading for some smaller storefront ideas!
6. Small Storefront Signs
It’s better to have a smaller storefront sign than none at all.
Even if your store façade or budget is limited, you should still try to find space to include a small storefront sign. Even a smaller sign can have a big impact. It will help to promote your brand and put you on the map.
Don't wait until you can afford a larger sign and waste the great opportunity of letting your potential customers know where you are with an eye-catching, smaller storefront sign.
7. Monument Signs
Monument signs are a good choice when by-laws have height restrictions for signage.
Monument signs are similar to pylon signs but they are much smaller. Like pylons, they are usually located at the entrance to your property, helping customers identify where you are and what your business is about.
Monument signs are a great option, especially in areas where by-laws restrict the height of outdoor signage.
8. Sidewalk Signs
A-frame sidewalk signs can attract more customers.
A-Frame sidewalk signs are often used to display daily specials or sales and are often placed outside of retail outlets and restaurants to attract the passing pedestrians.
Sidewalk signs can be a great way to add to your current outdoor signage and increase traffic, but they shouldn't be your only form of advertisement as they cannot be seen very well by passing motorists.
If you are feeling handy you can try to make your own sidewalk sign, or, if you prefer, you can contact a professional to do it for you.
9. Vehicle Signage
You can choose a smaller graphic for the side of your vehicle.
Take every opportunity you can to display your outdoor signs for business - including adding signage to your vehicles. Wrap your work vehicles in custom signage that will advertise your company everywhere you go.
You can choose a smaller, discreet sign to display on your doors or you can go extra big and wrap your entire vehicle in an effective marketing message.
This type of signage is an effective option for business who do house calls, deliveries or provide services such as plumbing.
10. Neon/LED Signs
WIth their vibrant colours, neon signs really stand out.
Neon signs or modern LED versions that are made to look like neon are usually smaller than other types of outdoor signs for business, but they make a huge statement.
The bright colours and retro designs would be a great choice if your business wants to portray a retro-chic vibe, or to get noticed with 24-hour visibility.
Did you know that you can even upgrade your traditional lighting fixtures through LED sign retrofitting? This process is aimed at improving energy efficiency, reducing maintenance costs, and enhancing lighting quality.
AGC Signs Can help with outside signs for business
AGC Signs creates outdoor signs for business to, from start to finish. We have over 10 years of experience in the signage industry in Ontario and we always strive to exceed industry standards on all of our products.
We do this by providing our clients with superior signage solutions through in-house custom design, superior fabrication, and professional installation.
What our customers are saying
"I worked with AGC Signs on a signage project and was really happy with how it turned out. Rhonda took the time to explain to me how everything works and we went back and forth a few times looking at proofs. She was super helpful and I'm really happy with the quality of work I received. Would definitely recommend!"
- Lisa Ng
