TYPES OF COMMERCIAL SIGNS
Commercial signs are used by businesses to advertise their brand, display helpful information, or appear professional and trustworthy. This article will cover some of the most popular types of commercial signs widely available to most businesses.
To learn more about each type of sign, click on the headings below to be taken to that section and learn some notable details for each style.
Not sure which types of commercial signs you should be looking at for your business? AGC can help! With over ten years of experience, our knowledgeable staff is equipped to design, create and install the perfect sign for your brand. Reach out today to get started.
Types of Commercial signs - the ultimate guide
A well-crafted sign can make all the difference in attracting customers and building brand recognition. With countless options available, it's essential to understand the various types of commercial signs and their unique benefits.
In this comprehensive guide, we'll explore the different types of commercial signs, from traditional to cutting-edge, to help you make informed decisions for your business.
INTERIOR SIGNS
An interior sign allows for more delicacy and more creativity in the environment.
Benefits:
Interior signs can either be decorative or practical; either enlivening a room and making it more welcoming or providing helpful information.
Exterior signs need to be able to withstand the elements, but interior signs are protected and therefore can be much more delicate.
Interior signs are perfect for allowing the creative members of your staff to have creative input in your branding.
Every building needs washroom and escape signs, and additional signs can be installed to give directional instructions, safety notes, or anything else you think could be helpful in your workplace.
Cost: $200 - $2 000
Because of their flexibility, interior signs can be as cheap or as expensive as you want, scaling according to size and complexity.
CONSTRUCTION HOARDINGS
Why not use those unsightly construction fences for something useful, like bright signage?
Benefits:
Construction hoardings improve the look of standard unappealing construction fencing.
They can cover a great deal of space, making them ideal for big, captivating advertisements.
They are cheaper than many other types of commercial signs, but of course, they can only be displayed as long as the fencing is standing.
Construction hoardings are blank canvases that can display any graphic or message.
Cost: $500+, plus around $17/linear meter of local permit fees if you are in the city of Toronto.
The style of a banner used as construction hoarding can also be hung on the side of buildings for a similar price.
STOREFRONT SIGNS
Storefront Signs are a necessity for any business.
Benefits:
Unlike other types of commercial signs, customers expect every business with a physical location to have an appropriate storefront sign.
Storefront signs are the ultimate in-person advertisement for your brand; they appear on your physical store and have to do the job of inviting customers inside.
Storefront signs can be flat tiles, channel letters (as above), or feature creative custom features like backlighting, awnings, or protruding metal lantern arms.
Cost: $2 000+
Like pylon signs, built-in electrical elements will increase the price, as well as stylistically complementary awnings.
PYLON SIGNS
Pylon Signs stand above the rest and attract special notice.
Benefits:
Tall stilted legs lift the body of the sign above water, mud splashes, or interference from animals.
Often between 2 and 6 meters high, pylon signs are most useful in protruding above the surrounding vegetation or vehicles for easy visibility.
Pylon signs are a great way to provide helpful information, such as promotional info, contact info, or simply navigational details on where the business is.
Like the green sign to the right, pylon signs can be built with integrated digital displays which can display any message you like.
Cost: $5 000+
The cost will be most impacted by the incorporation of electrical elements, like backlighting, digital displays, or illuminated channel letters.
MONUMENT SIGNS
Monument Signs show a combination of professionalism and permanence.
Benefits:
Solid and professional, monument signs convey a feeling of legitimacy.
Commonly seen in industrial parks, many visitors expect monument signs at the entrance to a lot to help them quickly spot where a business is.
Often made of plaster and concrete, monument signs are durable, long-lasting, and very easy to clean. If a hose doesn’t work, a simple water-vinegar mixture should be adequate to clean your concrete sign.
Cost: $6 000+
Monument signs start at a higher price than other types of commercial signs because they are built with heavy-duty bases, often made of moulded concrete or brick.
Banner Signs
One of the more affordable types of commercial signs is the banner sign.
Benefits:
Banner signs are large and eye-catching, making them easy to spot from a distance.
Compared to other advertising methods, banner signs are relatively affordable.
You can customize banner signs to fit your specific needs, including size, shape, and message.
High-quality banner materials can withstand harsh weather conditions, ensuring long-lasting impact.
Banner signs can be used for a variety of purposes, such as promoting sales, announcing events, or simply increasing brand awareness.
Many banner signs are easy to transport and install, making them ideal for temporary promotions or events.
Consistent use of banner signs can help build brand recognition and loyalty.
Cost: $30+
The cost of a banner sign will mainly depend on its size.
Neon Signs
Neon signs are very customizable, which adds to brand recognition.
Benefits:
Neon signs are incredibly eye-catching, especially at night. Their bright, colourful glow can draw attention from afar.
A well-designed neon sign can become a recognizable symbol of your brand, enhancing brand recall.
Neon signs have a distinctive, retro-futuristic look that can set your business apart from competitors.
Neon signs are built to last, with long lifespans and minimal maintenance.
While not as efficient as modern LED signs, neon signs still offer relatively low energy consumption.
Neon signs can be customized into various shapes, sizes, and colours, allowing for unique designs.
Neon signs evoke a sense of nostalgia and can create a warm, inviting atmosphere.
Cost: Between $270 - 1 300+
The price of these types of commercial will depend on size and complexity.
Electric/Backlit Signs
Backlit signs often use LED technology to which reduces energy costs.
Benefits:
Backlit signs are highly visible, especially at night, making your business stand out even in low-light conditions.
You can customize the size, shape, colour, and message of your sign to perfectly match your brand identity.
Modern electric signs are built to last, with weather-resistant materials and long-lasting LED lights.
LED technology offers energy-efficient illumination, reducing your energy costs.
Backlit signs can be used for various purposes, including storefront signs, channel letters, and illuminated building logos.
Unlike traditional signs, backlit signs remain visible even during daylight hours, thanks to their vibrant colours and reflective surfaces.
Some backlit signs, such as LED signs, offer digital capabilities, allowing you to display dynamic content, such as scrolling messages, animations, and real-time information.
Cost: $1000 - $10000+
Compared to other styles, these types of commercial signs tend to be more costly.
Lawn Signs
Lawn signs are a very affordable way to advertise your business when compared to other types of commercial signs.
Benefits:
Compared to other advertising methods, lawn signs are relatively inexpensive to produce and install.
You can target specific neighbourhoods or demographics by placing signs in relevant areas.
Lawn signs are easy to install and remove, making them a convenient marketing tool.
Lawn signs can be used for various purposes, such as promoting a business, announcing an event, or supporting a political campaign.
Lawn signs can help you connect with your local community and build brand awareness.
Cost: $2.00+
Lawn signs are an affordable way to advertise your business.
When commissioning a sign for your business, remember to account for location, size, material, and cost.
Additionally, many sign-fabrication businesses offer full-service projects, meaning they walk you through every step of the construction process, from design to planning, all the way to installation and maintenance.
In business for over 10 years, AGC Signs has an extensive portfolio and offers full-service work for any type of sign you might need. Get in touch with AGC today!
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