Today we're going to explain how to choose the best signage for your business.

We've been in the custom sign industry in Ontario for over 10 years and we'd love to share our expertise with you.

We'll discuss the factors that you should consider when you are choosing your signage as well as how to select the best company to work with. So let's get going.

Discover the steps to choosing the best custom signage for your business

How to Choose the Best Signage

Choosing the right signage should be a top priority for any business, whether you are just starting out or you are a well-established company. Your signage works for you 24/7, telling customers who you are, where you are, and what you do.

Effective business signage should be key components to your marketing strategy to help you promote your products and services. Here are some steps to follow when choosing your signage.

Step 1: Determine Your Budget

Your budget will help you determine a number of things when you are choosing signage such as:

The size of signs you can get
The quality of materials used in your signs
The number of signs you can purchase
The complexity of the design you can choose

When you are setting your budget, keep in mind how cost-effective signage is. It is one of the few types of advertising that, once it is paid for and installed, it keeps working for you without any additional costs except the occasional maintenance tasks.

Once your signage is installed it will keep working for you 24/7

Also remember that if you invest a little more in a higher quality sign, it will last longer and will not have to be replaced as quickly which will save you money in the long run.

If your budget is tight, then you can invest in a good quality storefront sign first and then add extra signage as the funds become available.

Step 2: Choose the Right Signage Company to Work with

There are many companies that do custom business signs, so how can you know which one is the best choice for you. Here are some tips to follow:

Choose a full-service company: It's better to work with a company that can design, manufacture, install, and maintain your signage for you. A full-service company will work with you form the start to the completion of your signage.

They will know what you want because they helped you design it, they will make it to your exact specifications, and they will know how to best install and maintain it, because they made it.

Choose a full-service signage company that can work with your from start to finish

Choose a local company: Working with a local company has great benefits as well. They will be familiar with any signage bylaws in your area so you can be sure that your signs will be built according to those guidelines and they will know what permits or other paperwork is required and will help you obtain those.

If anything goes wrong, it's easier to contact a local company than one that is located far away.

Choose a company with experience and a good reputation: You want to find a company that has lots of experience in the signage industry and that has made the type of signage that you want for your business.

Check out the past projects that they have done and check out their online reviews to see what their customers think about their work.

Choose a company that has lots of experience in designing and installing signage

Step 3: Choose the Right Design for Your Signage

Now that you know how much you can spend and what company you want to work with, it's time to design your signage. Here are some things to consider when choosing your design.

Think about your demographic: If you are targeting a certain type of customer, then you will want to have signage that will appeal to them.

For example, if your demographic is a younger audience, then choose fun and lively colours, fonts, images, and a message that will appeal to that generation. If your demographic is a more traditional then you probably want to choose more traditional colours, images, fonts and messages.

Tell your signage company what demographic you are targeting and they can help you design the right type of signage for that market.

Design your sign to suit your demographic

Make sure your signage is visible: Your signage can be an effective advertising tool, but only if it can be seen. Make sure that your sign is large enough to be seen from the distance that you want and that the fonts are easy to read with lettering big enough and properly spaced apart.

If you are in a dark corner or if you want customers to see your signage at night, then you should choose backlit or another type of illumination for your sign.

The colours that you choose also play an important part in making your signage more visible. You want to choose colours with high contrast in both hue and value. If you use high contrasting colours then then can be seen from greater distances than low contrasting colours.

According to the Outdoor Advertising Association of America, "research demonstrates that high colour contrast can improve outdoor advertising recall by 38 percent." Black on yellow and black on white are two very high contrasting colour combinations whereas red on yellow and white on red have a very low contrast.

Make sure your signage is visible

Choose the right materials: Your signage company can help you choose the right types of materials to use in your sign. Let them know how long you want your sign to last and where it will be put up as this will help determine the best type of materials to use. Some options include:

Acrylic, plastic, and PVC
Aluminum and other metals
Wood
Fabric such as mesh or vinyl for banners
Neon or LED Neon

Keep it simple: When it comes to signage, less is usually more. You want to avoid too much clutter in your design and make sure that you include lots of white space. White space simply refers to the empty space around your text and graphics. this empty space can be a colour, it doesn't have to be white.

If your text is too crowded and too long, it will be more difficult to read especially by passing motorists. It is a good idea to leave about 30 to 40 percent of your signage space blank.

Trust AGC Signs for the Best Custom Signage

If you need custom signage, contact the professionals at AGC Signs. AGC Signs is a full-service sign manufacturing company that can design, manufacture and install any type of custom sign you require including banners.

We have over 10 years of experience in the signage industry in Ontario including the Toronto, Durham, Clarington, Ajax, Pickering, Bowmanville and surrounding areas, so you can trust us to do the job right.

We strive to exceed industry standards by providing our clients with superior signage solutions. All of our technicians are highly skilled and extremely hard-working so we can make the best quality banner for your needs.

We do all of the work ourselves and never subcontract it out. Contact us today for a free quote.