Today we're going to explain how the perfect company signage can grow your business.
We've been in the custom sign industry in Ontario for over 10 years and we'd love to share our expertise with you.
In this post we'll not only talk about the various types of company signage and what each type can do to help your company succeed. So let's get going.
Learn how the right company signage can grow your business and more!
Company Signage - Why It's Important
Cohesive company signage will not only help you build your brand but it can also highlight your most popular products or services or those that give you your highest margins.
Each type of sign can play an important role in helping you grow your business. The following video outlines why signage is so important.
The right company signage is key to getting more customers in the door
Read on to discover the most common types of company signage and how they can contribute to increasing your sales.
Storefront Signs
An attractive storefront sign can help you make a good first impression
If your budget will only allow for one type of company signage, then your first choice should be a storefront sign. Outdoor signage is the most effective way for you to attract new customers and to remind previous customers where you are. A professionally designed and attractive storefront sign will drive traffic to your door and compel customers to enter.
Storefront signage is usually the first thing that a potential customer notices about your business, that's what it's important to make sure that yours makes a great first impression.
Make sure that your storefront sign clearly tells your customers what your business is called and lets them know what you do. If your business name doesn’t clearly identify what type of business you are, then you can also incorporate images and logos to make it clear.
Awnings
Custom awnings can protect both your customers and your products
Installing an awning is a great way to complement your storefront signage and add attractive dimension to a flat outer wall. They can really make your business facade look more appealing and interesting to passing traffic.
Awnings also serve a great practical purpose of protecting your customers from the sun, rain, and snow as they are entering and exiting your building.
This type of courtesy that you are providing for your visitors can go a long way in building rapport and showing your customers that you care about them.
Awnings can also help protect products that you have displayed in or near your windows from colour fading and sun damage.
Pylon Signs and Monument Signs
If your building is set back from the road, install a monument or pylon sign
If your business is set back from the road or if your building is blocked by a parking lot or other obstruction, then installing a pylon or monument sign is a great idea.
Pylon and monument signs are placed at the side of the road or at the end of the entrance to your business to alert passing traffic of your location.
Pylon and monument signs are very similar in appearance with the main difference being that a pylon sign is much higher than a monument sign. Whether you choose a pylon or monument sign is often dictated by local bylaws that have height and width restrictions for signage.
Another factor in choosing between the two is the type of business you have. For example, a monument sign is probably a better choice for a lawyer's office or financial establishment as it looks more traditional and classic.
On the other hand, grocery stores and car dealerships often choose pylon signs because they can be seen from a greater distance so they do a wonderful job attracting vehicle traffic.
Banners
Banners are a great way to promote your business
Banners are a great temporary and inexpensive form of company signage. They can be hung across or down the facade of your building, across a road or parking lot or inside your building.
You can choose to have your banner horizontally or vertically aligned and they can also be freestanding with their own stand.
Banners are a great way to grow your business as they can be used to announce upcoming events, such as grand openings or trade shows and they are perfect for advertising sales and promotions. They are usually very big and eye-catching and can be put up both indoors and outdoors.
Interior Company Signage
Interior company signage can also help you grow your business
Your interior company signage can also play a big part in helping to grow your business. Here are some of the main categories of interior signage and why they are important.
Reception Signs: Reception signs clearly indicate to your visitors that they are in the right location which can help them feel more comfortable and welcome. If your reception signs are designed to complement your exterior signage, then they can also be a great way to further promote your brand.
Murals and Prints: You can put up murals and prints inside your building to also help build your brand and to add attractive decor to your otherwise empty walls.
Wayfinding signs help your visitors navigate your building and plexiglass barriers can protect them
Wayfinding Signs: Wayfinding signs play a very important part in making your customers feel relaxed in your building. They help your visitors discover for themselves where they need to go and help them find the different rooms or facilities that they are looking for.
Plexiglass Barriers: Installing plexiglass barriers will protect both you and your customers which is a very good thing. These barriers can also be branded with your company name and logo to subtly promote your business.
Vehicle Graphics
Vehicle graphics are a form of company signage that gives your great mobile advertising
If you have a company vehicle than a great way to promote your business is to install vehicle graphics.
Vehicle graphics are an effective form of mobile advertising that can range from simply having your business name and contact information on the side of your vehicle, to an extremely eye-catching graphic that takes up a large portion of the body complete with contact information and slogans.
As you drive your vehicle around, you can be advertising your business to an even wider audience and you can be educating them about what you do.
Trust AGC Signs for the Best Company Signage
If you need company signage in Ontario, contact AGC Signs. AGC Signs can help you design and manufacture any type of signage you require.
We have over 10 years of experience in the signage industry in Ontario, so we can help you design the perfect sign.
We strive to exceed industry standards by providing our clients with superior signage solutions through in-house custom design, fabrication, and installation. We do it all from start to finish - that’s why AGC Signs is your one-stop signage destination.
We can help you consider all factors involved in the creation of your signage including structural requirements, municipal by-law requirements and permits, as well as the architectural features of the building where it will be located.
All of our technicians are highly skilled and extremely hard-working. We also use only top-of-the-line equipment. You can trust us to do the job right; we do all of the work ourselves and never subcontract it out. Contact us today for a free quote.
"Very happy with customer service provided for my business. Fast service from skilled individuals who perform a wide variety of jobs related to my graphic and printing needs. Would gladly recommend." - Mark Tiano
