Today, we’ll take a closer look at vehicle graphics as a way to advertise your business.
At AGC Signs, we have over 10 years of experience helping companies get the right signs for business, and we’re happy to share what we’ve learned with you!
In this article, you will learn about the different types of vehicle graphics and the many benefits of investing in this type of signage. So, let’s get started!
Vehicle Graphics - What Are They?
Have you ever passed by a car or a van in your neighbourhood or on the highway and noticed that it was a company car?
Vehicle graphics are simply signage for your business vehicles. There are different types of vehicle graphics that you can choose from (we’ll go over some popular options below), but most of them are made from vinyl wraps.
No matter what type of vehicle signage you choose, they all serve a similar purpose: to let customers know more about your business, even when you’re on the go!
There is a lot of information you can choose to display on your vehicle, but here are the most common choices:
Company name
Company slogan or tagline
Contact information (phone number, website, email address)
Company logo
Brief information about your business (what do you do?)
Display company branding, images, and colours
A small logo with contact information displayed on the back windshield and a fully decked out vehicle like the one above are both displaying vehicle graphics.
Let’s take a look below to learn more about your different options and when each one might be best for your business.
Vehicle Graphic Styles
There are many different ways you can choose to display your company information on a vehicle! Check out some of the popular options below.
Full Vehicle Wrap
A full wrap is where the entire vehicle is ‘wrapped’ in graphics, including the front of the car and the sides of the vehicle. The van shown above belongs to a daycare, and is full of information about the business!
Not only that, but it has such a creative design! The bright colours, fun animals, and unique lettering immediately lets any passerby know that this business in some way caters to children.
The choice of colours and graphics is important when it comes to vehicle graphics, because you often only have a short time for people to learn about your business.
Unless a potential customer sees your car parked somewhere, it is likely that they will see you while driving on the road.
Because of this, having an eye-catching design that makes it easy for potential customers to know more about you within a few short seconds is vital!
Choosing a full wrap is a great way to really make your vehicle stand out, especially if you do drive it in areas where you may be able to attract new customers.
Partial vehicle Wraps
Some vehicles are only partially ‘wrapped’ in graphics, like the one above! Do you see the difference between this one and the daycare van?
There is some space on the vehicle that is left without any graphics or wrapping, while other areas are covered in graphics and text.
Partial wraps come in many varieties, such as half wraps or quarter wraps. If you have a very large vehicle and do not have a lot of information to display, a partial wrap may be a great choice for you.
Or, if you prefer to keep it simple, you may like the idea of keeping some ‘neutral’ space on your company car.
If you aren’t sure whether a full wrap or a partial wrap is right for your business, don’t hesitate to talk to the professionals.
They will learn more about your company, your wants, and your needs, and advise you on what will be the most effective option for advertising your business!
Vehicle Lettering & Logos
Another way to display information about your business is with simple vehicle lettering!
This option contains just text, as well as your logo if you choose. This is a more cost-effective option.
It is a great choice if you aren’t using your vehicle so much for advertising, as for simply letting people know who you are when you show up at their home or business.
For example, some businesses have a very specific type of client and use their company vehicles to drive to other properties to complete tasks.
It may not be an effective use of resources to ‘deck out’ a company vehicle in elaborate graphics if you don’t need to advertise to the general public.
As well, some business owners just prefer a simple look for their company vehicles. Lettering is a great way to present information in a to-the-point manner.
Not Sure If Vehicle Graphics Are Right For Your business?
The Benefits Of Vehicle Graphics
Still not sure if vehicle graphics are the right choice for you? Continue reading to learn more about the many benefits of choosing this type of signage for your business!
1. makes your company vehicle look professional
Branding is important. One of the biggest benefits you will immediately notice is that with vehicle graphics, your company car will go from looking like another car on the road to a professional company vehicle.
If your business requires employees to visit customers in their home, it will look a lot more professional when a clearly marked company vehicle arrives in their driveway, as opposed to a plain car or van.
Businesses aren’t the only ones who can benefit from vehicle graphics. Schools and sports teams may choose vehicle graphics for busses or vans that regularly transport teams to and from games.
As well, vehicle graphics are commonly found on tractor trailers - sometimes as advertisements for other businesses, or for their own business!
2. constant source of advertising
Whether you choose a vehicle full of colourful graphics and contact information, or to simply display your company’s name and phone number, vehicle graphics will act as a constant source of advertising for your business.
Unlike other forms of advertising, such as posters, flyers, or brochures, vehicle graphics are a one-time investment that can last for years!
3. Opportunity To Advertise Specific Promotions
Although vehicle graphics don’t have to be switched or swapped out for years to come, you can use your vehicle as a way to advertise specific promotions.
If you do not have a full vehicle wrap, there will be room on your company car to place more information.
For example, if you have a big long-term sale coming up or your business is excited about launching a new product or service, then you can create custom graphics to advertise a specific promo!
Vehicle Graphics by AGC Signs
At AGC, we know signs! We have helped countless businesses get the perfect signage for their unique needs - including vehicle graphics.
We serve the Durham Region and the GTA, and we understand how important it is for companies to get the right signage for their business.
We also understand the unique challenges of the area - such as harsh winters and roads full of salt!
Although your vehicle graphics are made to stand up to these conditions, we will help ensure that your signage lasts as long as possible, we’ll provide tips for care, and we’re available for maintenance and repairs when needed.
Trust AGC Signs to help you choose the perfect signs for all of your business needs!
“Very happy with customer service provided for my business. Fast service from skilled individuals who perform a wide variety of jobs related to my graphic and printing needs. Would gladly recommend.”
