Storefront Signage Toronto: Today we're going to discuss storefront signage and why it's so important.
At AGC, we’ve been in the custom business sign industry for over 10 years and we'd love to share our expertise with you.
We'll take a closer look at the importance of having effective storefront signage and how it can have a positive effect on your business. So, let's get going!
Storefront signage Toronto can let your customers know where you are and what you do
Storefront Signage Toronto - Why It's Important
Effective Storefront Signage Identifies Who You Are and What You Do
Storefront signage can be used to let people know who you are and what you do.
An effective storefront sign will let your customer know what your business is called and clearly let them know what you do.
If your business name doesn’t clearly identify what type of business you are, then you can also incorporate images and logos make it clear.
Storefront Signage Toronto: Give Your Business Visibility
Not only does storefront signage let potential customers know who you are and what you do, it also points out where you are.
Without a visible exterior sign, first-time customers will find it extremely difficult to find you or to even know that you exist!
Even if you are in a very busy location, you still need a visible sign to direct customers to your location.
An effective sign will tell people where you are
Storefront Signage Toronto: Make Your Business Stand Out
A great storefront sign will help you stand out from all of the other businesses around you.
Not only do you want to stand out and be more memorable to your customers than your competitors are, but you also need to stand out from the businesses in your immediate vicinity.
Be Creative:
Try to come up with a design that is totally different from your competitors. You may want to get help from a professional designer to get a look that is unique and attractive.
A professional designer has the training to know what looks good and what colours, shapes, and fonts work well together.
The colour red excites people whereas the colour blue has a calming effect
Choose Colours Wisely:
Different colours evoke different emotions in people, so you want to choose colours that will work in your favour by giving the effect that you want for your particular business.
Red & Yellow:
For example, the colours red and yellow are vibrant and exciting colours that increase your heart rate and promote quicker decision making while buying. They are great colours to use in fast food restaurants or to promote sales.
Green:
If, however, you have a financial or a healthcare business, you probably would be better choosing the colour green, which gives the feeling of safety and healing.
Blue:
Blue is one of the calmest colours as it’s said to help slow down the human metabolism. This makes it a great choice if you want to promote a feeling of trust and purity.
Your signage can help to build your brand awareness
Storefront Signage Toronto: Can Help You Build Brand Awareness
Your storefront sign is often the first aspect of your brand that your customer will notice.
Your signage needs to be designed in such a way that it effectively conveys your brand to your audience.
You need to understand what brand message you are trying to get out there and then come up with signage that portrays that image.
Consistency in signage is very important to build your brand awareness.
A high-quality sign will not only be appealing to your customers, but it will also promote the idea that your business is also high quality.
Once your sign is installed, it can give you non-stop advertising
Storefront Signage Toronto: Provides You with Non-Stop Advertising
Advertising helps your business by getting the word out that you exist and have something great to offer. It also allows you to effectively compete with other companies to win the attention of customers and hopefully get their business.
It can answer the important questions in your customer's mind such as who you are, what you sell, when you are open, where you are located, and why you are in business.
Storefront signage is a very cost effective form of advertising that works for you 24 hours a day, 7 days a week. Once your sign is made and has been installed, it's virtually a free form of advertisement.
So, make the most of your signage by thinking carefully about its design, size, placement and message to make it the most effective form of advertising possible.
Pylon signs help your business get noticed by passing traffic
Storefront Signage Toronto: Attracts Customers Driving By
According to a the Arbitron National In-Car Study , 68% of people stated that they often make shopping decisions when they are in their car.
These people see storefront signage as they are driving by and then decide to go back and visit that store at a later date.
With this in mind, it is important that your storefront signage is large enough and clear enough to be viewed by motorists passing by in order to optimize on potential future sales.
Monument or Pylon Signs: If your business isn't easily visible from the road, you should invest in a monument or pylon sign that can be located next to the street at or near the entrance to your building. Monument and pylon signs are very useful at guiding customers to your location.
Illuminated Signs: Another way that your sign can be more visible to passing traffic is to illuminate it. You can design signs that are illuminated from within, from the front, or even backlit.
AGC Signs: For Effective Storefront Signage in Toronto
If you need custom-made storefront signage in Toronto, contact AGC Signs. AGC Signs can help you design and manufacture any type of signage you require.
We have over 10 years of experience in the signage industry in Ontario, so we can help you design the perfect sign.
We strive to exceed industry standards by providing our clients with superior signage solutions through in-house custom design, fabrication, and installation. We do it all from start to finish - that’s why AGC Signs is your one-stop signage destination.
We can help you consider all factors involved in the creation of your signage including structural requirements, municipal by-law requirements and permits, as well as the architectural features of the building where it will be located.
All of our technicians are highly skilled and extremely hard-working. We also use only top-of-the-line equipment. You can trust us to do the job right; we do all of the work ourselves and never subcontract it out. Contact us today for a free quote.
"I have used AGC Signs for our last 3 projects. I have found them very professional and cost competitive. They have also been very informative in helping with the design and production of our business sign and vinyl window graphics. I will not think twice in using them on our next project."
- Greg Halsall
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